Posts From James Bayliss

Football during lockdown: The Impact on Players’ Social Media Influence

This report was provided by Redtorch and 90/24 Media Sports Marketing Agency Redtorch and Digital Football and Athlete experts 90/24 Media have released a report examining COVID-19’s impact on the

Success of La Liga Santander Challenge demonstrates ‘untapped potential’ of traditional and e-sports convergence

This report was provided by Nielsen Sports Nielsen Sports insight reveals high levels of social media engagement in Spanish top-flight’s FIFA e-tournament Key insights: FIFA20 tournament, won by Real Madrid’s Marco

The Importance of a Footballer’s Brand During Lockdown

In a flourishing market such as 2018-2019, athletes were in demand, with many brands willing to tell their stories through campaigns. We saw Raheem Sterling partner with Gillette to promote the

Sightline Ventures Launches ‘Growth Partnership’ Model for Sports Tech StartUps

This article was provided by Sightline Ventures Sports Technology Investment Set for Disruption Sightline Ventures Launches ‘Growth Partnership’ Model On 28th April 2020 (London) three industry executives, Rebecca Hopkins, Garth

Snack Media acquire Facebook’s largest global sports publisher, GIVEMESPORT

Snack Media today announced that its acquisition of GIVEMESPORT will create one of the largest sports publishers in the UK, further strengthening its offering to advertisers, rights holders and independent media owners.

5 rules for success in a post COVID-19 Sports Industry

by Rupert Pratt My 5 rules for success in a post-COVID-19 Sports Industry. 1. It’s NOT about BIG NUMBERS Reach, impressions or broadcast distribution – it’s all the same. 2.

How Sports Stars Have Helped Tackle The COVID-19 Pandemic

by Dakota Murphey The coronavirus pandemic may have caused widespread chaos throughout the globe, but it has also brought out the best in people. From Captain Tom Moore raising more

How digital media consumption habits have shifted during Covid-19

by Tom Smith The sports industry as a whole is at a standstill due to the Covid-19 pandemic. With a global recession looming just around the corner, rights-holders, brands, sponsors,

Snack Media invite sports industry and fans to unite against Covid-19 with ‘Fly the Flag’ campaign

Snack Media are inviting the world of sport to take part in their ‘Fly the Flag’ campaign in a bid to raise money for charity and bring together communities that are

The Tokyo 2020 Olympic Games to be postponed until 2021

According to Japanese Prime Minister Shinzo Abe, the Olympic Games have been postponed, say Sky Sports. Originally it was thought a meeting would take place on Monday 30th March, after