Posts From Jake Meister

Why industry awards season matters for sport

Industry awards season is approaching – this is why they matter.

How MLB teams and sponsors are gearing up for the start of the season

The new MLB regular season kicks off tomorrow- here’s how teams and sponsors are gearing up for the first round of games on social media.

NBA experiments with microtransactions for the final quarter of games

The NBA could be about to offer fans the ability to pay for just the final quarter of its games from now on – just in time for the arrival of the playoffs.

Tennis embraces esports as the French Open announces a tournament at this year’s event

The French Open at Roland Garros becomes the latest sporting event to announce its own parallel esports tournament.

NBA tackles mental health issues with the help of the Headspace app

Such a live issue is a tough on to broach, but the NBA seems to have done a great job tackling mental health issues within its own league.

Arsenal Innovation Hub’s six finalists aim to change the fan experience at the Emirates Stadium

Arsenal’s innovation hub sees six finalists hoping to work further to transform the fan experience at the club.

BBC releases further details about its commitment to stream 1000 extra hours of sport

BBC announces more details of its commitment to show 1000 hours of sport – with exciting possibilities for lesser-followed sports.

Fomula One’s social media strategy shows it’s an organisation on the up

Since their change of ownership, Formula One has seen huge growth in its social media presence. Now it’s reaping the rewards.

What the Premier League’s social media game can learn from the NBA and PGA Tour

The social media coverage that US sports and the PGA Tour provide is a lesson the Premier League should learn.