Archive
Telemundo teams up with Copa90 to bring Spanish-language fan content to the World Cup
This summer’s World Cup will have a notable absence in the form of the USA. To the rest of the world, the US may not seem like biggest nation when
The Olympic Channel will live stream the Winter Games in India
The Olympic Channel will live-stream the Games on its own platform across India and the subcontinent.
£400k per social media post? Neymar and co are the new media superstars
The money generated by Neymar Jr for social media posts may be astronomical, but it still represents great return on investment for brands.
The important lessons sport can learn from its YouTuber imitators
KSI and Joe Weller’s boxing match underlines the potential for worldwide live events and the importance of personality.
BBC Sport’s Ben Gallop on the ‘seismic change’ of OTT
The following is a guest article from James Yellen, Senior Content Producer at LiveWire Sport… “We went through a seismic change in the industry 25 years ago with satellite TV.
Discovery games-ready with unveiling of Olympic studios and cutting-edge technology
With just 24 hours until the lighting of the cauldron at the PyeongChang Olympic Stadium, Discovery’s leading sports brand Eurosport has unveiled the first images of its studios in PyeongChang and UK.
Lionel Messi’s Adidas ad has a familiar link to last summer’s football madness
Lionel Messi stars in an Adidas ad which evokes memories of football’s transfer announcement craze of last summer.
Why the Winter Olympics could be a seminal moment for Virtual Reality
The Winter Olympics has always been a hub for innovation, and this time that could be a good sign for Virtual Reality.
Social Chain acquires ‘The Football Republic’ from FreemantleMedia
The Social Chain Group has acquired the high reaching network of sport social media channels, The Football Republic (TFR), from FremantleMedia.
Case study on how Ulster Rugby is maximising digital to engage with its audience
To operate in a more efficient way, Ulster Rugby have employed an in-house videographer and graphic designer to give them more agility and to maximise opportunities to engage with its audience. And this has had massive benefits…
