Discovery games-ready with unveiling of Olympic studios and cutting-edge technology

With just 24 hours until the lighting of the cauldron at the PyeongChang Olympic Stadium, Discovery’s leading sports brand Eurosport – the new Home of the Olympics in Europe – has unveiled the first images of its studios in PyeongChang and UK.

From South Korea to Germany, Sweden to Norway and Finland to the United Kingdom, a total of 17 studios across the world will play host to Eurosport’s cast of 150 winter sports experts.

Headlining Eurosport’s production offering will be The Cube – a visually stunning virtual reality studio first announced at the 100 Days to Go milestone in November. An Olympic Games first, the studio will use augmented reality, enhanced data and 360-degree graphics to create an immersive and interactive environment offering unmatched insights into the finer details behind winter sports.

Winter sports royalty will grace The Cube offering best-in-class analysis.

Six-time Olympic medallist Bode Miller (alpine skiing), Germany’s gold medal winning ski jumpers, Sven Hannawald and Martin Schmitt as well as Swedish NHL legend and double Olympic ice hockey champion, Peter Forsberg, will be among the suite of Eurosport experts giving their take on their specialist sports throughout the Games.

In yet another Games first, Eurosport’s dedicated mobile digital studio will move among Olympic venues producing social-first short-form clips with athletes, influencers and fans giving those watching on from Europe the opportunity to go behind-the-scenes at the Olympic Winter Games and experience the on-site atmosphere.

Eurosport Sweden and Eurosport Norway will also broadcast live from dedicated roof-top studios for the duration of the Games as well as from studios at venues – such as ice hockey from the Gangneung Hockey Centre – hosting some of the thrilling action from the XXIII Olympic Winter Games in South Korea.

Peter Hutton, Eurosport CEO, said: “Two years of big ambition and meticulous planning have gone in to preparing for PyeongChang 2018 and today we are absolutely delighted to unveil the state of the art studios that will be featured during our coverage of the Games. In particular, The Cube allows us to take analysis off the flat screen and enable our experts to explain with their hands and their bodies, telling stories that explain technical differences in a way that makes the complicated simple.”

“Eurosport’s entire production, from The Cube and studios to our on-site venues, will allow people across Europe to experience the Olympics from every angle, with new insights and unparalleled expertise 24 hours a day.”

To meet its aim of reaching more people, on more screens than ever before, Eurosport has also announced a five-day free pass for its digital streaming in the majority of European countries**.

Fans will be able to watch every minute, every athlete and every sport online, on mobile and on tablet devices via Eurosport’s dedicated Olympic Winter Games website – – and the Eurosport app (available for iOS and Android).

Hutton added: “We’ve said consistently that we want our coverage of the Olympic Winter Games to reach more people on more screens than ever before and engage new and younger audiences – this initiative proves that commitment. 

“Eurosport’s digital platforms remain the only place to watch every minute of the Games and now fans in most of Europe can see follow their local heroes for at least five full days completely free of charge. As we aim to deliver the Games to more people than ever before across Europe, this offer gives consumers the chance to sample the magic of the Games, on the screen of their choice.”

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Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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