Archive
PUMA ends the season and starts the Euros in pink and yellow
To celebrate the end of the season and the beginning of the countdown to the 2016 Euros in France, PUMA has today unveilied it’s “Play Loud” campaign. That campaign marks
Why sports live streaming rights are so in-demand
Amazon’s announcement that it’s entering the live streaming industry comes as no particular surprise. The Seattle-based company were forced to show its hand well before Monday’s announcement after reportedly being
Yankee Stadium joins the growing list of digital stadiums
Yankee Stadium and digital customer service solutions company VenueNext, have launched a new app which allows fans in some parts of the stadium to order food and beverages for in-seat delivery.
Searching for sport’s digital tipping points
Along with many others, I’ve been trying to interpret Twitter’s dive into acquiring NFL rights and work out what the other social media giants will do next in the live sport streaming arena because their actions will, without question, ultimately have a tsunami effect on the whole broadcast/digital/social model.
Three-points from Steph Curry mean three-second ad for Under Armour
As part of the NBA Playoffs which tipped off on Saturday between the Golden State Warriors and Houston Rockets, US sports brand Under Armour has rolled out a very creative video activation
Digital Sport’s Weekly Wash-up 15/04/2016
New Besiktas stadium features screens on seats Turkish football giant Besiktas officially unveiled its new stadium on Monday for the clash against Bursaspor which features technology never before seen in
Seattle Seahawks stun in creative 2016 calendar announcement
NFL’s Seattle Seahawks have released their 2016 season schedule in what must be one of the most creative ways any sports team has ever announced its season calendar. With sports teams
ESPN to broadcast drone racing live on TV
The International Drone Racing Association (IDRA) and ESPN have announced a multi-year media to broadcast the 2016 U.S. National Drone Racing Championships which kick off in New York City on
Under Armour and the NHL create the “Art Of The Possible”
Under Armour and NHL have both announced a partnership with German software company SAP in order to create the “Art of the Possible”. Announcing an app that will be able
How sports teams and brands are using 360-degree video
In November 2015, Real Madrid was the first sports team in the world to use Facebook’s 360-degree video feature, taking fans on to the training pitch. Fast forward five months and
