NFL’s Seattle Seahawks have released their 2016 season schedule in what must be one of the most creative ways any sports team has ever announced its season calendar.

With sports teams across the world looking to stand out from the crowd in terms of how they engage with and expand their fan base, the Seahawks have truly raised the bar, essentially bursting the parameters that digital teams are currently using to define their digital strategies.

Cooking videos have become increasingly popular across platforms like Twitter and Facebook and this hasn’t been overlooked by the Seahawks who have used the notion perfectly to announce its calendar.

Not only appealing to Seahawk and sports fans, the video is likely to receive exposure from social media users around the world purely for its innovation and its creativity.

2016 Seahawks schedule#NFLSchedulehttps://t.co/9N3peDOo7m

— Seattle Seahawks (@Seahawks) April 15, 2016