Chelsea sign training shirt sponsorship deal

Thai energy drink Carabao has become the first official training wear sponsor of Chelsea Football Club. Starting in the summer of 2016, the partnership will last until at least 2019. This

EA Sports renews, expands deal with La Liga

Spain’s elite football competition La Liga has renewed and expanded its partnership with video game company EA Sports which involves in the company’s brand being represented on the socks of

Digital Sport’s Weekly Wash-up 27/11/2015

French football teams pay their respects After the Paris attacks, some French football clubs decided to wear a special jersey to pay tribute to all victims and support Paris. AS

Altice wins exclusive French broadcasting rights to Premier League

Dutch broadcaster Altice has been awarded exclusive broadcasting rights to the Barclays Premier League in France and Monaco as well as non-exclusive rights in Andorra, Luxembourg and Switzerland starting from

Major League Baseball goes even more social with new online community

The Major League Baseball Player Association (MLBPA) has launched an online social community aimed at changing the way that fans engage with the game called “Infield Chatter”. It’s very own

Nissan go high tech with the “Project Controller”

Nissan, a major partner of the UEFA Champions League officially launched the “Project Controller” in Malmö, Sweden on Wednesday – a car connected to a video games console with the mechanics

The Future Of Daily Fantasy Sports

Weeks ago, it was discovered that Fantasy Sports Site DraftKings had staff that had been on a steady winning streak playing daily fantasy sports. However, they were playing not on

Airline bumps Corona to become main sponsor of ATP World Tour

Emirates has reinforced its status as one of the leading players in the sports sponsorship industry by becoming main partners with the ATP World Tour, replacing the beer brand Corona. Despite the

Digital Sport’s Weekly Wash-up 20/11/2015

My ATP: Tennis launches its own social media network As part of the ATP World Tour Finals in London (15-22 November), the ATP launched its own bespoke social media app:

The Winner – Ultimate Sports & Entertainment Apprentice

After a rigorous selection period, aspiring sports marketing professional Ollie Silverton has won the dream sports industry apprenticeship with GMR Marketing in what is truly a once-in-a-lifetime experience. As part