Archive
Real Madrid forms significant partnership with social media platform
Spanish football giants Real Madrid’s intentions to focus on expansion through their social media channels has been signaled after signing a deal with social media platform Snapchat. As Real Madrid
What the Class of ’92 and Salford City Tell Us About True Fan Engagement
“It brings people together,” said Gary Neville, describing the magic formula that makes a non league football side like Salford City so popular. They certainly do. For a team that
What Rugby can learn from CrossFit
As part of our work with the Rugby World Cup, I was interviewing a load of rugby fans the other day. I asked them why they used social media, how
Everton FC launches referral campaign promoting use of its custom browser
Everton Football Club will use the holiday season to grow its customised online browser with a campaign named the 2015 “Blue Crimbo Challenge” – a ‘referral’ campaign to reward fans who sign up
Digital Sport’s Weekly Wash-up 13/11/2015
Adidas unveil the ball for the 2016 EUROs On Thursday, Adidas unveiled “Beau Jeu” (Beautiful Game when translated to English), the official match ball for the 2016 EUROs. The design
MyLocalPitch – increasing grassroots sports participation by modernising the search and booking process
MyLocalPitch was launched in January 2014 by Jamie Foale and Sandford Loudon to enable people to search and book sports venues online. Often the existing process is ponderous so MyLocalPitch
NBA team invests in injury prevention
The Detroit Pistons have partnered with leading Silicon Valley sports science technology company Kitman Labs in a deal that shows the Pistons are serious on injury prevention. In a deal
Liverpool are Premier League Champions… in Social Media
Liverpool fans have waited an excruciatingly long time to hear their team announced as Premier League Champions, but they can finally claim to be the Champions, in the social media
FA to leave Cup Final design up to ‘Instagrammers’
Are you a common ‘Instagrammer’ at football games? If not, then you’ll want to be with the Football Association’s announcements that the tickets for the FA Cup Final will include
Managing the unpredictable: Severity of Injuries in the Premier League
The Premier League has become one of the most popular football leagues in the world, with a continuously growing global audience. The league features world-class players from every continent, demanding
