Digital Tennis: The 2013 Australian Open

With the Australian Open starting on Monday, the first Grand Slam of 2013, we take a look at what they doing on social media and mobile to make it the most ‘social’ tennis tournament yet

Rio highlights how Twitter can be used for good

Twitter and footballers is a mix that usually attracts the wrong types of headlines. But this time Rio Ferdinand has shown how it bring people together and be a force for good

Sport Communicators and Social Media – Next Steps

We are now on the seventh and last part of the research into sportstars’ use of social media and issues surrounding reputation management by Steven Woodgate

BBC launches new Sport App – but is it a game changer?

The BBC Sport team this morning launched a new app to support their web efforts and push the boundaries once again. But is it a game changer or just ok?

Nike takes gamification to the next level with NikeFuel Missions

Nike have taken the next step in getting people to use Nike+ FuelBands by making their everyday activities part of an online game. Curious? Read on…

Nike takes Social Media in-house

Nike has taken management of its social media marketing in-house and away from its digital advertising agencies in an effort to get closer to its fans

  • 1
  • 2