Tag "YouTube"

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Shotglass Media’s Neil Smythe on The Football Republic and the buzz of Live Streaming

The Football Republic is a network of football channels created “by fans, for fans”. They create original content, host debates and Q&A’s and most recently, stream live shows with some

Digital Sport’s Weekly Wash-up 13/05/2016

Manchester United launch new away shirt via Facebook Live In a trend that is becoming increasingly common and will likely become mainstream before long, Manchester United has launched its 2016/2017

Champions League final to be shown on YouTube free of charge

BT Sport has confirmed that the Champions League Final between Real Madrid and Atletico Madrid at the San Siro on 28 May will be shown live on BT Sport’s YouTube

Digital Sport’s Weekly Wash-up 6/05/2016

Juventus broadcast training session with live 360° video Juventus continue to lead the way in digital engagement. They went crazy on social media after claiming their fifth Serie A title in a row

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How sports teams and brands are using 360-degree video

In November 2015, Real Madrid was the first sports team in the world to use Facebook’s 360-degree video feature, taking fans on to the training pitch. Fast forward five months and

FC Barcelona turns 10 on YouTube

FC Barcelona have celebrated their 10 year anniversary on YouTube by releasing figures from its channel analytics. On 6 February 2006, Spain football giant FC Barcelona became one of the first football

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The Rugby Revolution – the new Rugby YouTube channel with big plans

With football being so well served on the platform with the likes of Copa90, Football Republic, Football Daily and many more fan channels out there, fans are never far from the game. But the same cannot be said about rugby outside of traditional TV.

#PirloIsNotImpressed – the case study

One of my favourite digital campaigns of recent years. Juventus and We Are Social developed this unique concept based around Andrea Pirlo and was viewed in 219 countries over 3 million times.

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KSI and Rule’m Sports – the brains behind the brands

To discuss their latest collaboration, part of the ‘Beast 5 Sports in 12 months’ project, I was pleased to be afforded the chance to sit down with YouTube sensation and prolific gamer KSI

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Henley Regatta’s Digital Revolution

For the first time since 1968, Henley Regatta was broadcast live. Sounds pretty standard fare for any sporting event, but with its own dedicated YouTube channel, HD footage, live action on BBC red button and a drone (yes – a drone!), this was Regatta 2015-style.