Tag "YouTube"

#PirloIsNotImpressed – the case study

One of my favourite digital campaigns of recent years. Juventus and We Are Social developed this unique concept based around Andrea Pirlo and was viewed in 219 countries over 3 million times.

Interview 0 Comments

KSI and Rule’m Sports – the brains behind the brands

To discuss their latest collaboration, part of the ‘Beast 5 Sports in 12 months’ project, I was pleased to be afforded the chance to sit down with YouTube sensation and prolific gamer KSI

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Henley Regatta’s Digital Revolution

For the first time since 1968, Henley Regatta was broadcast live. Sounds pretty standard fare for any sporting event, but with its own dedicated YouTube channel, HD footage, live action on BBC red button and a drone (yes – a drone!), this was Regatta 2015-style.

Jobs 0 Comments

#CoolJob: Audience Development / Social Media Manager

FremantleMedia UK Interactive are expanding their digital football project and are looking for a multi-skilled Audience Development & Social Media Manager to work across numerous fan channels.

Sport 0 Comments

YouTube goes behind the scenes at adidas’ breakthrough content strategy during 2014 World Cup

How are brands rethinking content to rise above the clutter at live events? Get a behind the scenes look at adidas’ breakthrough content strategy for 2014’s biggest sporting event, the World Cup. Witness their real-life learnings as they plan, produce and launch content for YouTube – including ‘The Dugout’, a multi-episode live series that allowed adidas fans to connect with their favorite footballers in real time.


Juventus Social Selfie – A Success Story

Another fun social media campaign by the team at Juventus. Winners of the contest saw their photos displayed on the pitchside LED screens at Juventus Stadium during February’s encounter with Milan.

Events 0 Comments

#DSLondon Jan 15 – Quick highlights from “How to succeed on YouTube”

Highlights from the first Digital Sport London event of 2015 with speakers from YouTube, Arsenal FC, RedmenTV and AMV BBDO


IFA Berlin: The Secret of Cristiano Ronaldo’s Domination in Social Media

Video from last month’s IFA Berlin event where Luis Correia talks to host Darren Tulett about his client Cristiano Ronaldo, who has more than 100m Facebook fans, and his use of social media

Ball Street and Vauxhall launch new ‘Home Nations Football Show’

A brand-new show from the guys at Ball Street has launched on the Vauxhall Football TV YouTube channel, previewing the latest Home Nations fixtures.

Opinion 0 Comments

Europe retain the Ryder Cup – How it played out on social media

Europe retained the Ryder Cup at Gleneagles in Scotland. But how did it play out on social media channels such as Twitter, Facebook and YouTube?