BT Sport to show Champions League final on YouTube for fourth consecutive year

We now know the identity of the two teams who will compete in the Champions League final, and according to reports in SportsPro, BT will once again broadcast the match on a free-to-air basis over a live stream on YouTube on 1st June.

This would be the fourth year in a row that the pay TV broadcaster will have chosen to make European football’s showpiece game available for free on the online video platform. After the unprecedented drama of the semi-finals the interest in this game will be high, especially so given that two Premier League teams – Liverpool and Tottenham Hotspur – will contest the game.

BT have exclusive rights to UEFA’s Champions League and Europa League content and as a result even the highlights of the games are available only on the subscription based broadcaster.

The finals are clearly the showpiece and BT have made these available to a wider audience through YouTube for the last few years. According to The Telegraph, the broadcaster has also been in discussions with Vrigin Media and TalkTalk about showing the game on their platforms free of charge as well.

Snack Media owns an audience of 26m football fans. If you’re interested in reaching their audience ahead of the new football season in August, contact Calum@Snack-Media.com or call 020 7272 7582.

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Chris McMullan
Chris McMullan 831 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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