Tag "NFL"

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Sports Media Fragmentation and Hacking The Game

This is a guest post by Will Pyne, Chief Creative Officer at Digital Media and Social Media Broadcaster, Brave Bison. Facebook has been tipped to win the rights to broadcast

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Aim High: MLB’s attempt to make the Great British public fall in love

Major League Baseball is gearing up for a charm offensive on the UK. The league has launched the MLB Battlegrounds campaign in order to woo the British audience and establish a foothold in a country where the sport has often been seen as little other than an American curiosity.

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Wake up Sport: Don’t skimp on the hype

This is a guest post by Aalina Tabani, Assistant Director of Marketing for UNLV Athletics. Follow her on Twitter & Instagram: @aaleenz We’ve seen it time and time again, the

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Amazon’s NFL deal paves the way for a sports rights arms race between streaming companies

After its season-long stretch of streaming Thursday Night Football on Twitter, the NFL’s new online home for midweek games will be Amazon from next season, after the online retail company

Thursday Night Football attracts new proposals

After a successful first year, the NFL is looking to sell streaming rights to Thursday Night Football again. According to close sources, there are at least four major suitors—Twitter, Facebook,

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Speed, excitement and power: Why can’t your content be as good as the sports it is talking about?

“Hang on… I have an idea…” What happens next has changed recently. It used to be your newly formed idea would need to go over many hurdles to get to

Streaming on social benefits everyone involved – but are we moving too quickly?

Last week, Spain’s top football league, La Liga, streamed a live game on Facebook Live. They plan to stream one game a week on the platform. The week before, it

Chargers rebrand gets roasted

The Chargers, formerly of San Diego, have officially relocated to Los Angeles. The NFL Franchise rebranded yesterday, and it went down a treat on social media. Chargers "Can I copy

2017: The year Twitter brings internet live broadcasting to the main stream

2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly

Virtual reality used to improve concussion detection in NFL

Virtual reality has been making appearances in the world of American Football for some time, but there is a different use of this innovation which is catching peoples attention. The