Tag "NFL"

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Amazon’s NFL deal paves the way for a sports rights arms race between streaming companies

After its season-long stretch of streaming Thursday Night Football on Twitter, the NFL’s new online home for midweek games will be Amazon from next season, after the online retail company

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Thursday Night Football attracts new proposals

After a successful first year, the NFL is looking to sell streaming rights to Thursday Night Football again. According to close sources, there are at least four major suitors—Twitter, Facebook,

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Speed, excitement and power: Why can’t your content be as good as the sports it is talking about?

“Hang on… I have an idea…” What happens next has changed recently. It used to be your newly formed idea would need to go over many hurdles to get to

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Streaming on social benefits everyone involved – but are we moving too quickly?

Last week, Spain’s top football league, La Liga, streamed a live game on Facebook Live. They plan to stream one game a week on the platform. The week before, it

Chargers rebrand gets roasted

The Chargers, formerly of San Diego, have officially relocated to Los Angeles. The NFL Franchise rebranded yesterday, and it went down a treat on social media. Chargers "Can I copy

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2017: The year Twitter brings internet live broadcasting to the main stream

2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly

Virtual reality used to improve concussion detection in NFL

Virtual reality has been making appearances in the world of American Football for some time, but there is a different use of this innovation which is catching peoples attention. The

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Under Armour announces deal with MLB, but is it biting off more than it can chew?

Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League

NFL’s admission of a bad policy is welcome, but it won’t solve their problem

Late last week, Yahoo Finance broke the news that the NFL is once again changing its social media policy. They report that a memo created by the NFL, and sent

Denver Broncos use Augmented Reality to engage fans and activate brand partnerships

Is AR the future? Probably. At least, that’s what the Denver Broncos seem to think. Their ‘Orange Herd’ app contains an Augmented Reality deature. Using it, fans inside their stadium,