Tag "Golf"
Amazon’s deal with Pro Beach Volleyball is one to keep an eye on
Amazon has snapped up rights to show live beach volleyball in almost every country around the world. It could be a test case to watch for plenty of other sports rights holders.
Amazon secures tennis in first major live sports deal outside of US
Amazon will be the ‘Prime’ destination for tennis fans from 2018 when the current deal with Sky comes to end according to The Guardian. In its first sports move outside
The Open enlists Man City and Everton to boost ticket sales
Only a few weeks ago, Everton sealed a deal with The Open Championship ahead of the golf tournament’s return to Royal Birkdale in Merseyside this summer. The deal will see
Golf Canada partners with Stadium Digital to launch new engagement platforms
Golf Canada has partnered with with leading fan engagement company Stadium Digital to relaunch GolfCanada.ca, home of the national governing body of Canadian golf. The new platform includes the introduction
Everton’s search for innovative partnerships takes in The Open Championship
Everton football club are at a bit of a disadvantage these days. Their stadium – if historic and atmospheric – is old and creaking. They are falling behind their rivals
PGA Tour & Twitter strike exclusive content deal
The PGA Tour has announced plans to stream free tournament coverage on Twitter, with over 70 hours of competition across 31 tournaments exclusive to the platform. “Streaming PGA Tour Live programming to
European Tour uses VR to bring unique experiences to golf fans
One of the things that sets golf apart from most other sports is the scenery and setting you can enjoy – either as a player or as a fan. There
What the Hero Challenge needs to do if it is to help grow participation in golf back to what it used to be
An article posted right here on Digital Sport back in October explored Golf’s European Tour’s latest innovation, the Hero Challenge. The challenge is essentially a par three, knockout playoff played
The Hero Challenge is exactly what golf needs to survive
The European Tour’s latest innovation is a hit, and golf desperately needs it. To put it simply, millennials are ditching golf. It’s too exclusive, expensive and ultimately, dull. That is
Why golf could have fantasy sports to thank for huge rise in popularity
When you step onto a golf course, you really are forced to look like a golfer. That might not be the most substantial reason, but over the past few years,
