PGA Tour & Twitter strike exclusive content deal
The PGA Tour has announced plans to stream free tournament coverage on Twitter, with over 70 hours of competition across 31 tournaments exclusive to the platform.
“Streaming PGA Tour Live programming to Twitter’s global audience, as well as the millions of users who follow @PGATOUR and hundreds of PGA Tour player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering,” said Rick Anderson, PGA Tour’s chief media officer.
Twitter is already bringing live sport to the main stream, with the NBA, MLB and NFL all inking deals in 2016. The social network is looking to sports video to increase its revenue as growth for its social media ads slows.
The PGA Tour, meanwhile, is courting millennials across social media in a bid to make golf cool again. It’s the perfect partnership.
Enjoying @PGATOURLIVE?
There's more live golf coming to Twitter in 2017. @TwitterSportshttps://t.co/5QoHZ0vecI pic.twitter.com/SGs2oFk3YW
— PGA TOUR (@PGATOUR) January 5, 2017
About author
You might also like
The seven essentials for achieving successful sports branding
By Daniela McVicker When it comes to sports, great branding is a must. Your brand influences how people see your company or team. It helps you to forge connections with
Live Chat: A New Social Experience in Sports
Article written by John S. Kim, CEO and co-founder of global API company SendBird Social media rose to prominence throughout the world due to its potential for connection. Social channels provided the
Snack Media’s Football Content Campaign’s Review: February
By Mike Constanti This series, in partnership with Snack Media, will look at the best football campaigns from advertising to social media on a monthly basis, as Digital Sport evaluates how
