Opinion
Nike aims to revolutionize the word “crazy” and promote women in sport
Nike’s new ad promotes gender equality and shows the company isn’t shying away from controversial causes.
Rugby’s World League takes a step closer as more details hit the news
World Rugby’s World League has caused some controversy, but with the chance to grow the sport around it’s important to get it right.
European Rugby nations discuss pooling TV rights for a more lucrative deal
The European Rugby nations have held meetings to discuss pooling TV rights for the Six Nations and the Autumn Internationals in order to get a more lucrative deal.
PSG save their best social media performances for the Champions League too
Paris Saint-Germain’s social media team up their game for Champions League, just as their players do.
The potential of Blockchain with Hal Robson-Kanu
Ahead of his speaking appointment at SportsPro Live, Hal Robson-Kanu talks about the potential of blockchain technology.
Social Media lessons from a big sporting weekend
A look at the weekend’s sporting action and what we can learn from it.
What brands should know about engaging ‘Nex Gen’ fans on social media
New data from Media Chain shows how important social media is to the next generation of football fan, but also infers best practices.
Case Study: Is Basketball Champions League the fastest growing league in Europe?
The Basketball Champions League has seen impressive engagement growth in only its second season.
Is the FA Cup a waste of your time? Only if you still think of it as Celebrity Football
The FA Cup has lost its sheen but it’s time to think of it as a new and different product.
Digital Sport London – What tech startups in sport need to know
Digital Sport London’s January event covered sports technology, business and investment – but what did we learn from the evening?
