As ‘wearables’ become the new black, it seems as if companies are putting all their R&D budgets into developing the next smallest thing. And with the ability of smartphones to connect via bluetooth to almost anything with a digital footprint, it’s opened up the market to a range of fitness-related digital products

This time, it’s a piece of tech that’s worn on an individual’s shoelaces that records everything they need to know about their exercise habit. Called the MilestonePod, it looks like a pedometre however clips to the shoelace and connects via bluetooth to a dedicated app on their smartphone.

The pod can record up to 20 hours of walking or running data before having to be synced. In addition to recording distance, the pod records pace, stride length and exercise history. And while it may sound like a marginally more complex version of the old pedometres, the pod provides runners with some very complex measurements regarding the individuals stride and limb size.

Users will be provided with information such as their specific heel/toe measurements which can be used in assisting them to choose a pair of shoes that fits their unique foot strikes. The MilestonePod also tracks the heel/mid/toe personal foot strike tendency in percentages. Milestone also promise that the battery within the device will last longer than the typical pair of shoes which will be a relief to all those who think this is just another pedometre. It is also durable against rain, snow and sweat.

Milestone have thought of everything the everyday runner could possibly encounter with the pod doubling as a sort of medical ID card. It has the capability to store a runner’s/walker’s current medications, allergies, insurance and important contacts. If needed, this information can be retrieved by medical staff via USB.

The app also offers various graphs to help illustrate a user’s performance and progress during a session. It charts statistics such as pace versus stride length and pace versus cadence.