Archive

“Statcast” to change the face of the MLB

American sports have always been quicker in embracing technology across the board. And it is sports like the NFL and MLB that continue to pave the way for widespread implementation

A technology to solve one of Rugby Union’s major headaches

In this day and age of rapidly evolving technology, professional sport and increasing liability for sports governing bodies, methods in which to prevent and treat head injuries were always going

No sponsorship rights, no problems for big brands

The 2015 Rugby World Cup has thrown up a number of surprises to date, on the field and off it. But as we head into the third week of the

The Social World Cup – who’s the most popular at this year’s Rugby World Cup?

The Rugby World Cup is on the lips of nearly everyone this month with the tournament being held in England (with some games in Cardiff). And during these types of

SMRT Mouth taking wearables to the next level

From shoe-lace running devices to watches that record one’s physical activity whilst interacting with their smart phone, whether you like it or not, ‘wearables’ are the new black as athletes look

Technology playing a major role at the 2015 Rugby World Cup – on and off the field

Rugby has been one sport that has wholly embraced the evolution of technology and it is the player tracking systems that have become the most popular tool for coaches and team managements.

#PirloIsNotImpressed – the case study

One of my favourite digital campaigns of recent years. Juventus and We Are Social developed this unique concept based around Andrea Pirlo and was viewed in 219 countries over 3 million times.

New report from Grabyo on ‘Building Global Sports Brands in a Digital World’

Today Grabyo launches ‘Building Global Sports Brands in a Digital World: Connecting with Mobile/Social Audiences Through Native Video.’ a report exploring how native video can be used to connect audiences across the globe and build global sports brands.

Crowdfunded project brings 360 degree camera to life

With 360 degree experiences becoming increasingly common, it was going to be before long that a tech company got behind the technology and released a niche product to the market

Keep up with the Rugby World Cup with Rugby RightNow

Don’t you wish there were certain places where you could go and read all the latest in rugby news regardless of what publication printed it? It doesn’t matter how good

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