Tag "twitter"

The Socialympics Begin with 9.6m Tweets on Opening Night!

Friday night saw the start of the Olympic Games with a flourish at the Opening Ceremony and people took to Twitter in record numbers throughout it.

Premier League Releases Social Media Guidelines For Clubs

Yesterday it was announced by the Premier League that, at the request of several clubs, have put together social media guidelines for clubs. Many would say it’s about time…

Leeds Rhinos Twitter shirts campaign a success

Reigning Super League champions Leeds Rhinos have hailed their innovative marketing campaign which involved players replacing the names on their shirts with their Twitter handles as a massive success.

The AC Milan ‘Social Season’ – 2011/12

A great infographic from AC Milan showcasing their achievements in social media over the past 12 months. Enjoy!

Leeds Rhinos make history with Twitter shirts

Leeds Rhinos became the first rugby team to use Twitter handles on their shirts instead of their player’s names on Friday night.

What does the ASA ruling on Rooney / Wilshere Tweets mean?

Following the recent ASA ruling over the Nike campaign we look at what happened, what this means for the social media marketing industry and how it could affect you.

The Socialympics

Iain takes a brief look at the new legislation that has been enacted, what an infringing act consists of, the defences and exemptions , penalties and gives some suggestions as to what a brand (a non-official sponsor) should do at this months London 2012 Olympic Games.

The England starting XI; if Twitter decided from the Euro 2012 squad

Leading social media monitoring software provider Brandwatch have been delving deeper into the online conversations around EURO 2012. Here is who is being talked about the most on Twitter from the England squad

Social CRM & Sport

Here is the article I wrote recently for FC Business magazine to coincide with my workshop at Goodform’s ‘Sports CRM Summit’ at Wembley Stadium. The event was a great one and I will be writing up more from that shortly together with some decks from other speakers. So here is my take on Social CRM….

UKSN Presents: Interview with Twitter UK’s Head of Sport – Lewis Wiltshire

UKSN Presents is that start of what will become a more regular series, getting under the skin of social media and sport through some it’s highest profile practitioners. First we start with long time friend, ex-BBC Social Media & Website Editor and now Twitter UK’s Head of Sport – Lewis Wiltshire.