Tag "Sport"

New eBook: Grassroots Sport and Social Media

This week has seen the release of a new FREE ebook that is designed to help grassroots sport when it comes to unravelling the dark art of Social Media.

Which Geolocation Platform Is Best For Sports Marketers?

Where as location based services Foursquare, Gowalla, Hot Potato, Yelp and others relied on social networking to spread their message, Facebook turned the tables and are now trying to stamp its authority in the geolocation game by creating its own platform

Is Sport Recession Proof?

Text books will tell you that sport should be one of the few businesses to be recession proof but is there any substance to this argument?

Freedom of Speech for Sports Stars on Social Media?

As social media becomes more and more popular within sport, will sports personalities be able to continue tweeting with little/no moderation?

Why Should Fans Care?

Whilst looking for some inspiration yesterday I saw a tweet about Jason Peck’s new post on ‘Sports and Social Media – why should fans care?’ which includes the views of UKSN’s very own Ash Read.

3 Boxing Lessons For Social Media

The one thing I have always loved about boxing training is the inspirational quotes which are invariably scrawled on the walls and l think some of them can be applied to a social business. See what you think of these three I’ve picked out

UK Sport / Sport England Merger Is The Right Way Forward

News broke last month that the Government is to merge UK Sport and Sport England in order to streamline the running of sport in England (sport is devolved in the Celtic nations).

Sports sponsorship is alive and well…if only you know where to look

Lately, it appears that the dreaded ‘S’ word has started to lose its negative connotations in the aftermath of one of our worst economic crises in recent times. Yes, sponsorship is slowly beginning to reassert its authority in the marketing mix and with just cause.

Should Sports Stars Be On Facebook?

Facebook is one of the must be on’s at the moment but which sports stars are on it? And are many missing a trick by not making use of this platform of 500m people?

Finding That ‘Dream Job’ In Sport

The pursuit of your ‘dream job’ is the motivation behind most students who chose to enter higher education; but three years and £18,000 later, I, like thousands of other students, am struggling to find any job…..let alone a dream one!