Tag "Sport"
Following A Cause Not A Company
This morning I was thinking about some of the conversations I’ve had with businesses and National Governing Bodies about their thoughts on social media. One of the problems they face is why would people want to follow or like their brand or organisation?
Technology Helping Sports Hospitality Re-Discover Its Mojo
On the Sports Technology section there was an item relating to the new hospitality experience being enjoyed by McLaren F1 hospitality guests this season. So, what have they done that is so ground breaking?
Is Sport Ready For Foursquare?
Geo-location platforms such as Foursquare and Gowolla have been much hyped and talked about over recent months but is the new social networking technology going to take off here in the UK?
How To: Monitor Your Sports Brands
you’ve set up your Facebook and your Twitter account but how do you find out what people are saying about you and then get into the conversation yourself?
What’s stopping sports teams from embracing social media?
Over the past few months there are certain things that have become apparent when talking to sports teams and associations about social media.
Is Video The Future of Ticket Sales?
One of the most competitive parts of sports is the marketing behind the teams. How can fans be reached, without feeling like they’re being put under a full court press of advertising?
Social Media & Sport Summit comes to London
Leading online sports community, The UK Sports Network (UKSN) is set to bring its Social Media and Sport Summit to London next week. This event brings together delegates and speakers from a diverse range of sports business from around the UK and even Germany and is being supported by Field Fisher Waterhouse LLP, FC Business and Colorset UVI Ltd
Don’t let Social Networking dilute your marketing mix
The rise and rise of social media is becoming increasingly recognised as the most influential catalyst for change in the world of marketing, but the stigma, or rather misconception, that surrounds social media is staggering.
5 Barriers to Successful Social Media Adoption
Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still tentatively feeling their way into social media
Event Review: Social Media & Sport Summit (Nottingham)
Yesterday saw the first ever Social Media & Sport Summit by The UK Sports Network in the lovely city of Nottingham in the East Midlands. Here is a quick review of the event!
