Tag "Rugby"

Super League steps up Social Media presence with Twitter hashtags

At the beginning of February the RFL announced teams will be using specific Twitter hashtags for the upcoming season. It sounded interesting so we found out more…

Opening the Doors – the RFU and Tumblr

Do clubs, teams and governing bodies actually have a duty to virtually open the doors of their headquarters? To use social media platforms to improve their transparency and give members more of a say? The RFU think so

Mashup: Costly Twitter Outbursts, Australian Open and Barack Obama!

The first Mashup of 2012 and this start to January has been a very eventful one for social media and sport in the news. Some of it has been positive as social becomes more intertwined in major sports event and this week sees the start of the Australian Open tennis down in sunny Melbourne.

Social Media & Sports – 2012 Predictions (Part 2 – UK)

In the second part of our look ahead to the world of Social Media and Sport in 2012 we get the thoughts of Mark Segal, Steven Dent, Chris Hughes, Mike Dunphy and Tom Hines. Enjoy…

RFU & the Social Media Scrum

At Social Media Week week back in February we held the massively popular Social Media & Sport stream with huge amounts of held from Sophie Brendel at the BBC. One of the speakers was Tom Hines from the RFU who gave an insight into how they approach social media. Here is his take on it through his slides…

The Commercial Success of English Rugby

Will Carling famously referred to the game in England as being run by ’57 old farts’ back in 1995 when he was national captain. However, English rugby (union) has come a long way since then.

Under Armour Interview: Blair Tripodi

Karl Lusbec recently interviewed Blair Tripodi, Under Armour’s International Marketing Director. Blair has an extensive marketing experience and worked for the US Olympic Committee for 6 years as Director NGB Marketing, Director of Consumer Products and Brand Marketing Director