Tag "Formula One"

How AR glasses will kill smartphones, notes from 2018 SXSW and why Facebook will never be the same

  We’re now well and truly into conference season with Ad Week Europe taking place this week and SXSW already been and gone. If you couldn’t make it to them

Fomula One’s social media strategy shows it’s an organisation on the up

Since their change of ownership, Formula One has seen huge growth in its social media presence. Now it’s reaping the rewards.

Formula One locks in Snapchat, Dugout eyes livestreaming rights & find out which AFL clubs are turning to tech

A new week and the countdown to the start of the Formula One season has properly begun with the first race in Melbourne this weekend. So expect to see much

Marseille the latest club to fall foul of sport’s struggle with copyright on social media

This week, a rare thing happened in the digital sporting world: a football club’s Twitter account was suspended. Indeed, Olympique de Marseille’s Twitter account was closed for hours by the

#3: Why F1 fans are ‘switching off’, Twitter verification for all & Netflix’s secrets to success

Some Friday lunchtime reading for you…   Formula One MD Ellie Norman talks rebrand, going OTT and its first-ever marketing team (thedrum.com) It’s only a couple of weeks now until

Digital Sport Morning Briefing: Tuesday 5th December

Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and

Your Digital Sport Morning Briefing: Friday 1st Dec

Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and

Podcast: Steven English of Williams F1 on the balancing act of social media

It doesn’t matter what your brand is, but if you have one at all then we’re long since past the point where we’ve accepted that a social media is a

Formula One to launch new OTT service to bring fans more digital content

When Liberty Media bought Formula One a few months ago, the sport was falling behind massively when it came to digital output. It wasn’t for lack of will on the