Tag "brands"
Creating Great Online Content: Novak Djokovic impersonates Maria Sharapova!
By producing a really funny, sharable video and associating with it is a great way for a brand to use the digital space and change the way people (consumers) perceive it. This is one ways brands should be using the digital space should be for.
Budweiser to Show Opening FA Cup game live on Facebook
Budweiser have announced that they are going to kick off their sponsorship of the FA Cup by broadcasting the opening game on their Facebook page!
The Dangers of Not Manning Social Media 24/7
This weekend saw a customer complaint go from being an issue for the company and that individual to a full blown PR issue thanks to the Facebook community. It highlighted the issue of how people treat social media outide of normal working times.
Social Media: A World Without Numbers
Social Media efforts are measured in terms of how many fans you have, or gain in a certain period of time, the number of comments made on a post and number of ‘likes’ made. Is this right way or are we too obsessed with the numbers?
Mercedes Provides RFID Facebook Checkins at PGA Championship
Mercedes-Benz has set up 10 kiosks at the PGA Championship in Atlanta. Some 25,000 people have also been given VIP passes with RFID chips embedded in them.
Vauxhall Football – The Big Pitch & Retro Restyle Facebook Apps
npower aren’t the only ones ramping up their football sponsorship efforts this week. The recent sponsor of all the home countries, Vauxhall, has started to make a push using its Facebook page.
npower readies Foursquare-like Football League sponsorship activation
Npower is activating its sponsorship of the English Football League this year with a Foursquare-esque social media game for fans to “show their loyalty” to their clubs.
Great Digital Campign by Oakley – ‘You Vs’ Mark Cavendish
If you are a fan of first person films and like to see something more interactive then look no further than this latest creative for big summer campaign by Oakley called ‘You Vs’.
How Social Media is Changing the Future of Sports Marketing
Should athletes be looking after their presence more? Are they do more damage to their futures by taking freedom of speech and forgetting common sense? The future of sports marketing is changing.
Athletes & Social Media – Spreading the Word for Sport and Brands
One of my focuses over the past few weeks has been to look into how we can utilise athletes in helping the business with its goals. Here are my thoughts…..
