Tag "Augmented Reality"
Digital Sport Manchester #2 – Can VR and AR really change sport as we know it?
Following on from the first Manchester event on 25th January, we’re proud to launch the next in the series. This time exploring Virtual Reality (VR) and Augmented Reality (AR) in
Digital Sport Morning Briefing: Tuesday 5th December
Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and
Augmented Reality is still a gimmick, but it has the potential to transform the matchday experience
Last week we saw League One football club Blackpool bring their matchday programme to life using Augmented Reality. Now the Minnesota Vikings of the NFL are the latest club to
For VR and AR the hype is real, but Mixed Reality is where the future lies
Dan McLaren recounts his experience witht he Microsoft HoloLens at Soccerex 2017.
Virtual Worlds in Australian Sport
No longer a pipe dream of years gone by, AR and VR is at our fingertips, and sport is an industry that is seeing some of the biggest uptake. Brisbane Heat’s Pete Lock gives us an Australian perspective.
Denver Broncos use Augmented Reality to engage fans and activate brand partnerships
Is AR the future? Probably. At least, that’s what the Denver Broncos seem to think. Their ‘Orange Herd’ app contains an Augmented Reality deature. Using it, fans inside their stadium,
Five things we learned from the Digital Sport Summit
The #DSSummit16 at Villa Park in Birmingham was a roaring success – an entire day of ideas from some of the best and brightest in the digital sport industry in a
BT Sport team up with Ericsson to bring Augmented Reality into your living room
Swedish technology company Ericsson have announced that BT Sport will be using their PIERO augmented reality software to bring their analysis to life. Thorsten Sauer, Head of Broadcast and Media
PGA Tour demos Microsoft HoloLens to deliver AR to golf
Augmented reality isn’t just for Pokemon Go. Now, golf enthusiasts can enhance their game through Microsoft’s AR technology too. Microsoft have partnered with Seattle-based Augmented Reality software maker Taqtile, to
adidas use augmented reality to help launch new Scotland kit
In a similar move that Mindshare used when coming up with a new way to help people interact with the Lynx ‘Angel’, adidas UK used the same technology to help fans get closer to their Scotland heroes.
