Liverpool teams up with Skype to assist fan interaction

In one of the more unusual partnership deals of 2016 to date, crowd-favourite Liverpool Football Club has teamed up with online communications service Skype to help engagement between club fans.

The Merseyside team will now have an official Skype account named LFCofficial which will be available to be used by Liverpool fans to interact with each other in a group chat during matches. In what is a first for the platform, the Skype account will offer users exclusive content from players and coaches and as well as chances to win signed merchandise.

The announcement of the deal coincides with the release of Liverpool football club-themed emoticons available for fans to use.

The deal can be placed in the more stranger basket with Skype not particularly known as a channel of fan engagement. Built on a reputation as being a platform for business meetings and client-to-client interactions, the deal may signal the conferencing platform’s arrival into a more fan-orientated market.

Liverpool’s Chief Commercial Officer Billy Hogan said that Skype’s status as one of the most popular platforms for friends and family to interact with each other meant that it was an ideal service for the club.

“Skype is one of those essential communication tools that people use to interact with friends and family across the world,” he said.

“Through this partnership we’re enabling Liverpool FC’s global family to interact with the club and we’re delighted to be working together so closely on this great piece of innovation that our fans can enjoy every day.”

About author

Matt Tewhatu
Matt Tewhatu 155 posts

Matt is the editor of Digital Sport and Chief of Snack Media's rugby division and has a journalistic background both here in UK, Australia and in his native New Zealand. Follow him on Twitter @mtewhatu

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