Sport
Introducing our second panellist for our Euro 2020 event: The FA’s Chris Bryant
By Ash Dunsford-Tagg & James Bayliss On the 28th January, Digital Sport will be hosting our first event of the decade, looking at Euro 2020 and the digital challenges it
Introducing our first panellist for our Euro 2020 event: The FA’s Jim Lucas
On the 28th January, Digital Sport will be hosting our first event of the decade, looking at Euro 2020 and the digital challenges it faces in this unique year as
The Biggest Trends Affecting Marketing in Sports
This article was written by Mildred Delgado There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s been an overload of
La Liga surpasses 100 million followers on social media
La Liga has increased its total number of followers on social media 25-fold since 2013 and now has profiles on 12 different platforms publishing content in over 15 languages. Digital
England international Tyrone Mings has invested in football fan app JAFA – and time is running out for fans to join him
JAFA – an acronym for Just A Fan’s Analysis – is a digital platform for football supporters that allows them to read personalised news and engage with fellow fans. The business has been crowdfunding
Eleven Sports secures Super Cup rights in Poland & Portugal
ELEVEN SPORTS will bring live and exclusive coverage of the Spanish Super Cup to fans in Poland and Portugal this week. The tournament will see Barcelona, Real Madrid, Atletico Madrid
December’s Best Branded Football Campaigns
This series, in partnership with Snack Media, will look at the best branded football campaigns from advertising to social media on a monthly basis as Digital Sport evaluates how the
Benfica launch innovative OTT platform
Benfica has become the first club in Portugal and one of the first in the world to launch a digital video platform featuring exclusive content produced daily for its fans. The
Tech is Reshaping How Fans Connect with Athletes via Sports Influencer Marketing
by Tunde Salau Historically, athletes had little direct interaction with their fans. They’d go out and give their all, but contact would be carefully moderated afterwards. Perhaps there’d be press
The ‘Decade Challenge’ trend has footballers reflecting, but was this a missed opportunity for marketers?
Social Media trends can pick up pace very quickly, especially if a celebrity gets involved and begins to engage with the public with their own contributions. As we ended the
