Sport
Brands harness Leicester’s heroics
Leicester clinching the Premier League title triggered an 86% increase in normal Twitter activity in the UK. While the win was certainly unexpected at the beginning of the season, social
Digital Sport’s Weekly Wash-up 29/04/2016
Premier League teams up with TAG Heuer TAG Heuer and the Premier League have announced a partnership with the Swiss watch company becoming the first Official Timekeeper and Official Watch
Team GB and Panasonic launch #SuperFans campaign
To celebrate 100 days out from the start of the Rio Olympic Games, Team GB and its official partner Panasonic have rolled out a social media campaign to draw more
GoPro launches new VR camera and platform
The increasingly popular camera manufacturer GoPro has made an important step to the shift in Virtual Reality (VR), launching a new VR camera named the GoPro Omni as well as
Sky Sports launches VR with David Beckham interview
To continue their celebration of 25 years on air, Sky Sports has teamed up with global icon and former football superstar David Beckham to release a unique Virtual Reality interview exclusively
adidas Originals connects Europe via interactive cubes
To promote the release of its new version of the NMD sneaker, adidas Originals has rolled out an innovative and interactive campaign across Europe, connecting people in major cities via
PUMA ends the season and starts the Euros in pink and yellow
To celebrate the end of the season and the beginning of the countdown to the 2016 Euros in France, PUMA has today unveilied it’s “Play Loud” campaign. That campaign marks