Opinion
Barcelona the most valuable team on social media – but are we measuring the right thing?
How do you measure value on social media? And how do you measure success? The definition changes depending on who you are. If you’re a sports team, engaging with your
Adidas boast unrivalled social media engagement this summer – but is it a success?
It’s been a huge summer of sport so far, and there’s plenty more where that came from. With Euro 2016, Wimbledon, the Copa America and just the usual, generalised hype
Meet Fieldoo – the social network for footballers and clubs
Do you ever wonder just how muddy the waters of the world of football transfers are? Every summer and every January, thousands of players move between football clubs all over
BT and EE team up to offer customers 6 months of sport free of charge
If you’re a customer of mobile phone service provider EE, you’ll soon be able to take advantage of six months free access to BT Sport, after BT’s takeover of the
The players who owned the Euro2016 conversation
Social media was once again the place to live and breathe every second of the tournament action when Euro 2016 enthralled audiences across the world over the course of a
FIBA installs instant replay technology for referees
Liège, Belgium, 12 July 2016 – EVS, the world leader in live video technology for broadcast and new media productions, has supplied FIBA, the International Basketball Federation, with its Xeebra
PGA Tour demos Microsoft HoloLens to deliver AR to golf
Augmented reality isn’t just for Pokemon Go. Now, golf enthusiasts can enhance their game through Microsoft’s AR technology too. Microsoft have partnered with Seattle-based Augmented Reality software maker Taqtile, to
What the future looks like: drones will hone your tennis game
Wimbledon is over and, with Andy Murray winning his nation’s biggest tennis event, millions across the country will be keen to emulate their homegrown hero over the next few weeks
Barcelona launches controversial campaign with #WeAreAllLeoMessi
Most brands, organisations and rights holders have launched engaging campaigns to increase interaction with fans across social media platforms. However, as seen with the case below, sometimes they don’t go exactly
Sports Revolution implements two major partnerships for 2016/17 European basketball season
Chosen to activate deals for FMCG brand 7DAYS with Euroleague and Eurocup Basketball, Sports Revolution, the London-based International sports, media and digital marketing agency, has been chosen as the exclusive agency
