Opinion

Digital Sport’s Weekly Wash-Up 5/8/16

BBC launches 360-degree video service for Rio 2016 The BBC has launched its first ever 360-degree video service in a bid to offer more immersive programming during the 2016 Olympics in

Will Facebook ever have the real-time audience it craves?

The advent of social media has changed our lives over the past decade, but one of the biggest changes has come in how we consume sport. Sports fans – particularly

FanDuel brings Fantasy Football home…to the UK

Leading UK technology company FanDuel today launches its first ever product in the UK, one-day fantasy football. FanDuel – the Edinburgh founded company that transformed North America’s fantasy sports industry

Arsenal FC launches new app for young fans

Arsenal FC is the first club in the Premier League to create an app specifically for its young fans, as it looks to engage with kids through the age of

Twitter’s deal to show Premier League goals isn’t a game changer – but it could be

Last week, Twitter announced that Sky Sports would be able to broadcast goals and action from 126 live Premier League games being shown on Sky over the 2016/17 Premier League

“Blah, Blah, Blah”, the astonishing new advert from Adidas

Adidas released the full BLAH BLAH BLAH advert with Paul Pogba this weekend continuing on from the #FirstNeverFollows successful campaign in order to promote the new Adidas cleats (X16, Ace16 and

Digital Sport’s Weekly Wash-Up 29/07/16

Reading FC’s kit launch is out of this world As usual, this summer has become a clutter of kit launches, transfer rumours and player signings. Clubs must do everything in

Twitter continues sports push with Premier League deal

Twitter has today announced that Premier League football highlights will be broadcasted for the first time on the platform this season. In a deal between the social networking service and

Audi launch player performance app for MLS fans – but is it actually useful?

Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From its reluctance to incorporate video replays right through to the

Man United star Anthony Martial reacts badly to slight – but what did we expect?

A young sports star just making his way in the world of the elite is always confronted with a new and different vista. It’s no longer simply enough to be