Opinion

Premier League to have a winter break but proposal leaves little room for innovation

Premier League’s winter break poses a smart compromise to see players get a rest but to keep the show on the road for fans – but it leaves little room for innovation where other leagues can take advantage.

You’ll Never Watch Alone – How football fan behaviour is changing and what it means for brands

On the back of the Champions League final, YouTube shows why it’s such a popular resource for football fans.

FIFA World Cup social media accounts gear up for the main event

A look at how the FIFA World Cup social media accounts are gearing up to the big kick off next week.

Only the start: Amazon picks up Premier League rights hinting at more upheaval

Amazon picks up rights to Premier League games as fragmentation increases for football fans in the UK.

How Arsenal announced new signing Lichtsteiner on social media

Arsenal are a case study in planning when it comes to announcing big events on social media. With the arrival of Stephan Lichtsteiner, they’ve shown that again.

Doing things differently: Hashtag United enter the English footballing pyramid

Neil Smythe of Hashtag United talks to Digital Sport about the team’s entry into the English footballing pyramid.

Liverpool, Manchester City and Roma show clubs are creating a wealth of their own content

The content on the websites of Roma, Liverpool and Manchester City shows how much stock football clubs are putting into creating their own content – and a wealth of different kinds.