Opinion
The Biggest Trends Affecting Marketing in Sports
This article was written by Mildred Delgado There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s been an overload of
December’s Best Branded Football Campaigns
This series, in partnership with Snack Media, will look at the best branded football campaigns from advertising to social media on a monthly basis as Digital Sport evaluates how the
Tech is Reshaping How Fans Connect with Athletes via Sports Influencer Marketing
by Tunde Salau Historically, athletes had little direct interaction with their fans. They’d go out and give their all, but contact would be carefully moderated afterwards. Perhaps there’d be press
The ‘Decade Challenge’ trend has footballers reflecting, but was this a missed opportunity for marketers?
Social Media trends can pick up pace very quickly, especially if a celebrity gets involved and begins to engage with the public with their own contributions. As we ended the
Exploring The Developing Uses Of IoT In Sports
By Ellie Coverdale The Internet of Things, also referred to as the IoT, is an area in which a lot of rapid development has occurred across the last decade. It
The Technological Advances That Have Defined Sports This Decade
by Dakota Murphey Sports have been a mainstay of life throughout history. From the rise of wrestling more than 153 centuries ago, to the growth of gymnastics back in 500
November’s top 5 Best Branded Football Content Campaigns
This series, in partnership with Snack Media, will look at the best branded football campaigns from advertising to social media on a monthly basis as Digital Sport evaluates how the
Why technology has a powerful impact on sport today
By Angela Baker It goes without a doubt that technology is affecting all industries of the world, and sport is no exception. People can now communicate faster, exchange ideas, and
How did Amazon Prime Video fair on its Premier League debut?
By Michael Constanti Last night was historical for the Premier League. Amazon broadcasted their first two football matches through their Prime Video streaming service. However, it wasn’t plain sailing for
Our top takeaways as SportsPro deliver another wonderful OTT Summit in Madrid
The 2019 SportsPro OTT Summit was hosted at the fantastic ‘Melia Castilla’ in Madrid this week and was the place to be for the who’s who of the biggest players
