Opinion

England’s modest heroes give brands their biggest lesson of the World Cup

England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.

England’s official Twitter account mirrors the rollercoaster fan experience

England’s official Twitter account takes fans through the highs and lows of an ultimately heartbreaking night.

It’s Coming Home – the evolution of a movement as England reach the semis

Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.

How digital media allowed West Ham to own the content around their new signing

How the signing of Jack Wilshere allowed West Ham’s digital team to create tonnes of content across all mediums.

Clashing with the World Cup: Wimbledon and the Tour de France take different approaches

Wimbledon and the Tour de France take different approaches to dealing with the World Cup.

West Ham and Newcastle use World Cup rest day to steal football’s spotlight

As the World Cup’s lull gives clubs the opportunity to take the limelight again, Newcastle and West Ham duly oblige.

Nike show why the biggest brands don’t have to scramble for World Cup limelight

Nike’s World Cup 2018 social media presence has been a winner despite its low-key approach.

How the FA ensure a likeable England team is presented in its best light

Wembley is not totally empty on a World Cup matchday – it’s here that the FA’s digital team are presenting England in its best light.

Two good, Two Bad: Brand Activations at the 2018 World Cup

A look at brand activations at the World Cup – some good… some not so good!

Facebook win media rights Premier League football in Southeast Asia

Facebook and Amazon are gobbling up rights to the biggest sporting events – soon we’ll see just how good their broadcasts are.