Opinion

Tottenham go hard on social media to welcome in the new stadium and make it feel like home

Tottenham’s new stadium looks great, but it’s not yet home. Going hard on social media can change that.

DSLondon: The Future of Sports Marketing – The FA, Bleacher Report and Fantastec

Digital Sport London’s March event features a deep look at one of the most exciting areas of the sports industry.

Key takeaways from Imagen Technology Summit: The Future of Video

Some thoughts from Imagen’s Future of Video Summit.

Snack Media research reveals only 26% of rugby fans can correctly name official World Cup sponsors

New research reveals how rugby fans will consume the 2019 World Cup.

Ahead of The Players’ Championship, analysis shows how the wind helps Sawgrass bare its teeth

We know that the wind plays a vital role on the 17th tee at Sawgrass. Engineering consultancy WSP show how just how difficult it is.

The Cristiano Ronaldo effect: Has football become Reality TV?

The Cristiano Ronaldo story seems inevitable yet still thrilling, so has sport become reality TV?

Fake news and the sports media landscape with Sportradar

This week’s Digital Sport insider is with Jonathan Earle, Customer Director – Sports Media, Sportradar.

Digital Sport London – Three things to look out for

We had a great call with our panelists this week, and here’s what we’re excited about.

Putting on a show – Steve Elworthy on the delivery of this summer’s Cricket World Cup

The Cricket World Cup is a logistical challenge for England 2019. Hear from the man who’s running the show.

Fly Emirates highlight the pros and cons of activating Real Madrid marketing strategy in El Clasico

Could the brand have executed this better? Or was their message always going to be diluted either by poor form or a less interesting match?