Opinion

Gatorade launch ‘Make Them Sweat’ campaign ahead of Champions League quarter final week

Gatorade’s new spot combines their partnerships with Manchester City and Barcelona as well as their deal with the UEFA Champions League.

Will social media have a genuine role in Tottenham and Man City’s Champions League clash?

Tottenham’s new stadium could be a factor in their Champions League clash with Manchester City. We take a look at how both sides are building up to the big event.

Naomi Osaka’s switch to Nike from Adidas shows the battle for the best talent is still raging

Naomi Osaka is a woman in demand, and the story of her switch to Nike from Adidas shows that attracting and retaining human talent is still of the utmost importance.

Digital Sport London: The Battleground for New Tech Talent

Digital Sport London’s next event focuses on how sport can learn from other industries where

Why is the F1 Esports Series so successful?

The prize money for next year’s Formula One Esports Series has doubled. We look at why it’s so successful.

Tottenham go hard on social media to welcome in the new stadium and make it feel like home

Tottenham’s new stadium looks great, but it’s not yet home. Going hard on social media can change that.

DSLondon: The Future of Sports Marketing – The FA, Bleacher Report and Fantastec

Digital Sport London’s March event features a deep look at one of the most exciting areas of the sports industry.

Key takeaways from Imagen Technology Summit: The Future of Video

Some thoughts from Imagen’s Future of Video Summit.

Snack Media research reveals only 26% of rugby fans can correctly name official World Cup sponsors

New research reveals how rugby fans will consume the 2019 World Cup.

Ahead of The Players’ Championship, analysis shows how the wind helps Sawgrass bare its teeth

We know that the wind plays a vital role on the 17th tee at Sawgrass. Engineering consultancy WSP show how just how difficult it is.