Opinion

Champions League Final: A golden opportunity for publishers to get up off the mat

This weekend’s Champions League final will end one of the most thrilling editions of the competition, and it provides a lesson to sports publishers everywhere.

Salford City: The most interesting football proposition for brands this summer?

Salford City’s promotion to the Football League makes them one of the most interesting propositions outside of the top tier for brands looking to gain reach in the sport.

England squad announcement shows the nuanced differences between promoting men’s and women’s football

The England women’s squad announcement garnered acclaim from the public and best served the needs of the team.

Man City and Leverkusen show how capturing the mood pays off on social

Reactio to the Champions League defeat to Tottenham mirrored AS Roma’s joy at the same stage last year.

Upping our game: Why safeguarding in sport should be more than a check-list

Paul Stewart believes those working in sport need to understand more about safeguarding children than they do at present.

Brand it like Beckham: why brands are finally taking notice of women’s football

Women’s football is a rising investment opportunity, and here’s why brands are getting excited.

Ligue 1 announces plans to create a new kick-off time to boost visibility in Asia

The race for fans across Asia has led France’s Ligue 1 to announce a new kick-off time from the 2020/21 season.

Elastoplast partnership caps off England Netball’s stellar year

It’s been a year since England’s Roses won Gold at the Commonwealth Games, and a new commercial partnership caps off a great 12 months.

Is The Masters’ unique social media approach a missed opportunity?

The Masters tees off today, but is their minimal social media strategy a missed opportunity?

Facebook to broadcast this year’s Masters in the Middle East

The win-win deal will see the Masters get reach, and Facebook get even more live sports content.