Opinion

Matchday Four: Premier League Twitter Club puts the weekend in context

Every week, Digital Sport and IQUII Sport bring you a run down of the Premier League weekend on social media – here’s the best of matchday four.

Sporf’s Nick Speakman on the state of social media ahead of SportsPro’s TBC

SportsPro’s TBC takes place later this month, where Nick Speakman of Sporf will give his verdict on the state of the social media landscape.

Digital Sport Insider: How an entrepreneurial spirit is necessary for success

Steve Madincea chats to the Digital Sport Insider podcast about his time in the sports industry and starting up his own business.

DS London: Confirmed Speakers for Influencer Marketing Event

With our next #DSLondon event just weeks away, we announce the speakers and chat about the biggest topics in influencer marketing.

Twitter data shows Man United are still the most ‘entertaining’ team around

It may have been an awful evening for Manchester United, but it certainly showed their ability to get social media talking.

AZ Alkmaar turns annual membership decline around in just one summer

Using data to create a fan-centric in-stadium, AZ Alkmaar turned around listing season ticket renewals in just one season.

Why Angry Birds’ partnership with Everton is actually great

Everton and Angry Birds have an unlikely partnership, but the content created around it is about as good as it gets from brand activations in football.

Why GDPR law presented sport with a great chance to promote brand loyalty

GDPR law shouldn’t be seen as an obstacle for sports teams – it’s really a chance to ensure their audience is as engaged as possible.

Cristiano Ronaldo teams up with DAZN – and the benefit is mutual

Cristiano Ronaldo’s new gig as a DAZN ambassador is proof that live-streaming is changing the game – even for the players.

Chelsea v Arsenal shows Premier League action still draws eyeballs

Data from IQUII Sport shows which Premier League football clubs had the best weekend on Twitter during the second matchday.