Opinion

For casual observers and ardent fans alike: Previewing the Tour de France on Twitter

How the official Twitter account of the Tour de France has to keep ardent fans and casual observers alike happy for the next three weeks.

Facebook Watch signs up for boxing as Golden Boy Promotions looks for reach

Another day, another coup for Facebook – certainly when it comes to live-streaming sport. The social media platform has penned a deal with Oscar de la Hoya’s Golden Boy Promotions

Wimbledon: The Emporer’s new clothes show the power of branding

Roger Federer signs with Uniqlo – and the announcement shows the power of branding is still alive and well.

YouTube Premium might be a hit – if only because people will pay to save time

For years it has felt that YouTube and advertising were intertwined. Ads are the main source of revenue for YouTube’s abundant creators and rarely will you watch a clip without

WordPress for Sport: A Word from the Wise

There are multiple reasons for sports websites to build their own bespoke CMS. But there are also some compelling reasons to use WordPress, too, as Jonathan McConnell from Sotic explains.

A golden opportunity for marketers: Why it’s time to get on board with esports

Momentum in esports is only going one way – and brands need to get on board before the train leaves the station.

NFL rumours hint that Amazon want to be more than a Premier League broadcaster

Amazon is extending its reach in sport, but recent mumblings around the NFL might show that the plan is to be more than just a broadcaster.

What it’s like to experience the BBC’s VR app without a headset

The BBC’s VR app allows fans to watch the 2018 World Cup in virtual reality. But given that most people don’t have a headset – what’s it like to experience it without one?

NFL UK has a big week on Twitter as stars come to town

It was a big week for the NFL in the UK as big stars came to London.

Instagram launches IGTV – how will sport react to the change?

Instagram has announced the launch of IGTV and the arrival of long-form video content on the platform – how will this affect sport?