Opinion

How Team Sky’s riders stayed connected to win the Tour de France

Team Sky have won six of the last seven Tours de France. Technology has been at the heart of their success every time.

Three key questions ahead of the new Premier League season

A look at some of the key things to look out for across the new Premier League season.

AZ Alkmaar become the first Dutch club to run a Hackathon

Following in the footsteps of Manchester City, Chelsea and Arsenal, AZ have became the first Dutch club to host a Hackathon – what did they learn?

West Ham learn to expect the unexpected on deadline day

West Ham United’s latest transfer video was another well thought-out piece – but then Jack Wilshere stole their spotlight.

Wolves become the latest Premier League team to commit to going all in to esports

As FIFA as an esport becomes more and more popular, Premier League clubs are commiting to getting on board.

Digital Sport London: Finding the Value in Influencer Marketing

Digital Sport London is back in September with a panel taking a look at how brands and influencers can find value in influencer marketing.

The unintended consequence of the rise of OTT in sport

As live-streaming platforms start to snap up some of the biggest sports rights, the unintended consequence seems to be the rise of new ‘free-to-air’ possibilities.

We’re in a new era of football transfer announcements on social media

Transfer announcements are becoming more understated – maybe that means we’ll see some genuinely funny content before the window shuts.

Icons of Rugby tournament merges social media celebrity with live event experience

As sport becomes more and more about the televisual experience, social media needs to be able to complement the physical live event – not detract from it.

BT, Sky and Eleven Sports show the media rights shake-up is all to do with digital

Things are being shaken up, but it’s all down to the changing face of fan consumption.