Opinion

DSLondon – New technology, investment and incubation

Digital Sport London is back in January with an event on new technology in sport – in partnership with the Sports Technology Awards Group!

Zwift’s esports series heralds an exciting 2019 for cycling fans

Zwift gamifies cycling, but bringing it into the esports world could be the best thing that ever happened to the sport.

Mourinho Sacking: Paul Pogba social media storm shows football still has lots to learn

Paul Pogba’s social media faux pas shows how football still has plenty to learn when it comes to dealing with the social media use of its players.

Gfinity enlists Barry Davies to lend an iconic voice to FIFA 19 in social media video

The Gfinity Elite Series Final took place on Friday, with Barry Davies featuring to provide a snippet of nostalgic commentary.

Influencer marketing is the answer for authentic and memorable campaigns

This is a guest post by Tunde Salau, Co-founder, AI-driven Influencer Marketing platform Vensy. “Authenticity is crucial to continued loyalty from fickle audiences,” says Ashley Deibert of Forbes Magazine. She

Pinsent Masons’ Annual Sport Forum: Some talking points for digital disruption

At Pinsent Masons Annual Sports Forum, innovation and progress was on the agenda.

The Future of Esports as a Stadium Sport

As esports grows, its special requirements will need to be met: stadiums that can host top esports tournaments will need to be built.

OTRO’s launch adds another platform to the crossroads of sport and culture

OTRO’s launch brings a yet another new player into a crowded marketplace – but is the crossroads of football and culture a winning niche?

How the NFL is working to build a home away from home in the UK

The NFL’s attempts to expand their UK fan base looks to be paying off, touting record ticket sales, TV audiences, and sponsorship revenue, but will their fans in the UK

Making gymnastics mainstream through vlogs

Nile Wilson, Olympic gymnast and vlogger, believes that building his brand can make gymnastics mainstream in the next ten years. On YouTube, he has over a million followers, and he’s