Opinion
Could ID registration fix abusive culture on social media?
Social media can be an emotional rollercoaster. It can do a lot of good: keeps you closer to those you love by breaking barriers of distance, can log your best
Women’s sport is an open goal for brands
By Lucy Banks, Head of Content for Brands, Google EMEA The 2019 Women’s World Cup will go down in history as a landmark moment for women’s sport. A record 28.1 million
October’s top 5 Best Branded Football Content Campaigns
This series will look at the best branded football campaigns of October from television advertising, to social media posts and online offers, as Digital Sport evaluates how the biggest names
Arkadium’s Rob Caliolo talks immersive advertising, change in gaming & the impact of social media on player personalities
“I think that fans and individuals, particularly in the younger demographic, are seeing the world through that individualistic lens more and more.” These are the words of Rob Caliolo, Vice-President
The Athletic team up with These Football Times in exclusive content partnership
The Athletic made a huge noise as they crossed the Atlantic Ocean and entered the UK market, bringing their subscription-based model of football writing to the country in which the
Top 5 football kits as Puma’s latest Italy jersey continues sentimental trend in shirt designs
Football fans have always been sentimental about their team’s shirts, desperate for a kit that represents the side’s values, history, colours, but also one that looks very stylish and fresh
September’s top 5 Best Branded Football Contents Campaign
This series will look at the best branded football campaigns of September from television advertising to social media posts and online offers as Digital Sport evaluates how the biggest names
Underinvestment in Digital is Harming Revenue Growth in Elite Sports
By Adam Mussa With Australia’s two biggest leagues finished for 2019 I feel it’s time to look around at the changing marketing and sponsorship landscape within the sporting industry. The
The Lessons Football can Learn from Basketball’s Summer of Free Agency
by Joshua Jibulu, Social Media Executive at Vensy Football and Basketball are mammoth sports. They attract huge global audiences for the best part of the calendar year. All gathered to
The Growing Attendance Model (GAM)
by Geoff Wilson The purpose of this model is to provide football federations, leagues and clubs with a framework on how they can grow attendance on game days. There is
