Opinion
The Premier League unveils its new Identity
The Premier League has presented its new identity this morning for the 2016/17 season as football’s biggest league prepares itself without Barclays as their title sponsor after 15 years. The league
Beats by Dre to become Chelsea FC’s Official Sound Partner
Well-known audio brand Beats by Dre has signed a deal with Chelsea FC and will become the football club’s first ever “Official Sound Partner”. In a sign that the brand
Gatorade teams up with social media platforms
Gatorade has announced the launch of a project named “Bolt Breakers” in which its partnered with a number of tech platforms to develop new technology to assist athletes. In partnership
Digital Sport’s Weekly Wash-up 05/02/2016
Cristiano Ronaldo is surprised by 4K technology in a new commercial Altice ambassador and Real Madrid superstar Cristiano Ronaldo appears in the new commercial for the French telecommunications company, SFR, owned by
CBS and NBC Complete Massive TV Deal With NFL
Thursday Night Football will celebrate its 10th anniversary in 2016 in a big and potentially costly way, especially for the broadcasters. The NFL has announced that it will increase the number
Talking Grabyo’s journey with CEO Gareth Capon
It’s no secret that social video is exploding. With the rapid rise of video-focused social media including the likes of Snapchat and Vine, some of the more established social media
Carlsberg boost promotion of its non-alcoholic beer for Euros
International partner of the UEFA Euro 2016, Carlsberg has launched its new campaign in France to promote its alcohol-free beer, the Kronenbourg’s Tourtel Twist. In line with the French law
Big brands cough up for Super Bowl 50 exposure on Twitter
Major companies including Pepsi and Anheuser-Busch have rolled out custom emojis on Twitter just in time for Super Bowl 50 for a price tag of around US$1 million. The custom emojis
The BBC signs a deal with Eurosport to show Olympics
In a huge save-of-face for Britain’s favourite free-to-air broadcaster, the BBC has struck a deal with Eurosport to show both the summer and the winter Olympic Games until at least
Eurosport Receives Best Ratings from Australian Open
The newly re-branded Eurosport received its best ratings in the UK over the weekend on the back of the Australian Open Women’s and Men’s Finals on Saturday and Sunday respectively. Eurosport
