News
McGregor is still UFC’s Social Media Champion despite not fighting for over a year
Nielsen Sports, the global leader in sports industry analytics, using their comprehensive influencer selection tool have today revealed that fan interest in UFC fighter Conor McGregor remains at all time
The Biggest Trends Affecting Marketing in Sports
This article was written by Mildred Delgado There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s been an overload of
Stanza partners with Sportradar to bring robust sports data to calendar
Stanza, the global leader in connecting people to events through calendar, has partnered with Sportradar to bring subscribers the best and most engaging in-calendar sports content globally. Sports leagues including the
La Liga surpasses 100 million followers on social media
La Liga has increased its total number of followers on social media 25-fold since 2013 and now has profiles on 12 different platforms publishing content in over 15 languages. Digital
Mexican club Chivas relaunches ChivasTV
The leading Liga MX club relaunches ChivasTV as a full OTT service with StreamAMG Club Deportivo Guadalajara, known as Chivas, have relaunched their direct-to-fan service ChivasTV to offer live matches and
England international Tyrone Mings has invested in football fan app JAFA – and time is running out for fans to join him
JAFA – an acronym for Just A Fan’s Analysis – is a digital platform for football supporters that allows them to read personalised news and engage with fellow fans. The business has been crowdfunding
Eleven Sports secures Super Cup rights in Poland & Portugal
ELEVEN SPORTS will bring live and exclusive coverage of the Spanish Super Cup to fans in Poland and Portugal this week. The tournament will see Barcelona, Real Madrid, Atletico Madrid
Liverpool announce Nike kit deal commencing this summer
European champions and current Premier League champions-elect Liverpool will wear the infamous Nike ‘tick’ on the their jerseys as of this summer after agreeing a lucrative multi-year kit deal with
December’s Best Branded Football Campaigns
This series, in partnership with Snack Media, will look at the best branded football campaigns from advertising to social media on a monthly basis as Digital Sport evaluates how the
Benfica launch innovative OTT platform
Benfica has become the first club in Portugal and one of the first in the world to launch a digital video platform featuring exclusive content produced daily for its fans. The
