Liverpool announce Nike kit deal commencing this summer
European champions and current Premier League champions-elect Liverpool will wear the infamous Nike ‘tick’ on the their jerseys as of this summer after agreeing a lucrative multi-year kit deal with the sportswear giants.
For the past five years the Reds have worn New Balance kits, but after a dispute over extending the deal, they’ve lost out to the American brand who also manufacture Chelsea and Tottenham’s kits too.
It was originally reported by The Athletic that Liverpool’s new Nike deal could earn them up to £25m extra per year, making it an incredible offer and opportunities for the Reds to seize, and one which would go some way towards maintaining the current upward trajectory the club finds itself in.
Nike will be providing Liverpool with the usual three jerseys and kit to match, along with training and travel-wear as well, which will undoubtedly prove to be great merchandise for fans.
Billy Hogan, Liverpool’s managing director and chief commercial officer, spoke about the deal set to begin on June 1: “Our iconic kit is a key part of our history and identity.
“We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase.
“As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products.”
For those who wonder what a Liverpool X Nike kit might look like, social media has seen many creatives take to their platforms to show off their skills in designing and create mock-ups for Liverpool concept kits – and some of them are really standing out.
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