Posts From Harriet

A New Era: Fed Cup Renamed Billie Jean King Cup By Bnp Paribas

The ITF has announced that the Fed Cup, the women’s world cup of tennis, has been renamed the Billie Jean King Cup by BNP Paribas. It is the first time

Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience

New features and functionality include real-time multi-camera viewing and watch together social experiences, as well as OTT Smart Auction integration  LOS ANGELES (September 16, 2020): Verizon Media has announced a

Football clubs must be managed as brands to conquer global markets

In its new white paper, the marketing and innovation consultancy TD Reply presents a novel approach to global brand management of European football clubs. This approach is already used by

World Athletics Appoints Nielsen as Official Research Supplier

World Athletics has selected Nielsen, the global leader in sports intelligence, media measurement and research, as its Official Supplier of Consumer Market Research Services, for the next four years. This

The Athletic Launches Elevated New Brand Identity and Campaign by Gretel

Subscription-based digital sports media company The Athletic has unveiled its new brand identity system in partnership with global design studio Gretel. The two groups collaborated to develop fresh positioning and a new

Sports Technology Awards Winners Revealed – World Class Line-Up, Including F1, Asics and Sunset+Vine Produce ‘Mind Blowing’ Work

The winners of the 2020 Sports Technology Awards, the leading global celebration of tech-led innovations in sports, have been revealed. Among the winners were Asics, for its work on real-time

Barney Francis bets on WePlay – Ex-Sky Sports boss appointed as strategic advisor to specialist performance-driven sports marketing agency

Barney Francis, long-time former managing director of Sky Sports has been appointed to the Advisory Board of WePlay, the fast-growing, first-of-its-kind, performance marketing agency for the sports industry. The TV

Cricket Exclusive: Managing Director of the Barmy Army, Chris Millard

Having had an amazing summer of cricket, we caught up with Chris Millard, the Managing Director of the Barmy Army to discuss the future of cricket, his take on the