Posts From Geoff Wilson

Case study on how Ulster Rugby is maximising digital to engage with its audience

To operate in a more efficient way, Ulster Rugby have employed an in-house videographer and graphic designer to give them more agility and to maximise opportunities to engage with its audience. And this has had massive benefits…

A Prime Minister for an influencer? How investing in content creators put Triathlon Ireland in the spotlight

How Triathlon Ireland harnessed the buzz of the Taoiseach running their race into a lasting time in the media spotlight.

How Basketball’s Champions League is fuelling its impressive online growth

The Basketball Champions League has become one of the fastest growing sport properties in 2017 and the number one European club competition on Facebook in only one year.

Digital Sport Exclusive 0 Comments

How the GAA has ramped up its digital content to engage fans worldwide

A global shift in consumer viewing habits and preferences led the Gaelic Athletic Association, Ireland’s largest sports organisation, to rethink its online content offering to fans amid their recent broadcast rights negotiations.

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How sports organisations can learn a thing or two from Disney World

This is a guest post from sports consultant, Geoff Wilson. This summer we went on a family holiday to Florida, USA, visiting the main Disney World Parks in the Orlando