Posts From Geoff Wilson

Case Study: Is Basketball Champions League the fastest growing league in Europe?

The Basketball Champions League has seen impressive engagement growth in only its second season.

Norwegian FA launch their first national esport team with a bang

The Norwegian FA is at the forefront of pushing esports into the highest level of international football.

AZ Alkmaar turns annual membership decline around in just one summer

Using data to create a fan-centric in-stadium, AZ Alkmaar turned around listing season ticket renewals in just one season.

AZ Alkmaar become the first Dutch club to run a Hackathon

Following in the footsteps of Manchester City, Chelsea and Arsenal, AZ have became the first Dutch club to host a Hackathon – what did they learn?

How the Ulster Grand Prix leverages speed on social media

How the World’s Fastest Road Race is leveraging speed to create a social media buzz.

How Dutch club AZ Alkmaar are using data to drive engagement with their fans

How AZ Alkmaar have become one of the most forward-looking clubs in the Dutch Eredivisie.

World first for Aston Villa with integrated fan card payment technology

Aston Villa Football Club has become the first club in the world to integrate pre-paid contactless and chip and pin payment technology into its season and member cards. The new

Case study on how Ulster Rugby is maximising digital to engage with its audience

To operate in a more efficient way, Ulster Rugby have employed an in-house videographer and graphic designer to give them more agility and to maximise opportunities to engage with its audience. And this has had massive benefits…

A Prime Minister for an influencer? How investing in content creators put Triathlon Ireland in the spotlight

How Triathlon Ireland harnessed the buzz of the Taoiseach running their race into a lasting time in the media spotlight.

How Basketball’s Champions League is fuelling its impressive online growth

The Basketball Champions League has become one of the fastest growing sport properties in 2017 and the number one European club competition on Facebook in only one year.

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