Posts From Geoff Wilson

AZ Alkmaar become the first Dutch club to run a Hackathon

Following in the footsteps of Manchester City, Chelsea and Arsenal, AZ have became the first Dutch club to host a Hackathon – what did they learn?

How the Ulster Grand Prix leverages speed on social media

How the World’s Fastest Road Race is leveraging speed to create a social media buzz.

How Dutch club AZ Alkmaar are using data to drive engagement with their fans

How AZ Alkmaar have become one of the most forward-looking clubs in the Dutch Eredivisie.

World first for Aston Villa with integrated fan card payment technology

Aston Villa Football Club has become the first club in the world to integrate pre-paid contactless and chip and pin payment technology into its season and member cards. The new

Case study on how Ulster Rugby is maximising digital to engage with its audience

To operate in a more efficient way, Ulster Rugby have employed an in-house videographer and graphic designer to give them more agility and to maximise opportunities to engage with its audience. And this has had massive benefits…

A Prime Minister for an influencer? How investing in content creators put Triathlon Ireland in the spotlight

How Triathlon Ireland harnessed the buzz of the Taoiseach running their race into a lasting time in the media spotlight.

How Basketball’s Champions League is fuelling its impressive online growth

The Basketball Champions League has become one of the fastest growing sport properties in 2017 and the number one European club competition on Facebook in only one year.

How the GAA has ramped up its digital content to engage fans worldwide

A global shift in consumer viewing habits and preferences led the Gaelic Athletic Association, Ireland’s largest sports organisation, to rethink its online content offering to fans amid their recent broadcast rights negotiations.

How sports organisations can learn a thing or two from Disney World

This is a guest post from sports consultant, Geoff Wilson. This summer we went on a family holiday to Florida, USA, visiting the main Disney World Parks in the Orlando