Posts From Chris McMullan
How the official World Cup Twitter account is counting down to the tournament
Club football will be the focus for the next few months, but the countdown to the World Cup is well and truly on.
How Real Madrid and the Champions League make the most of Ronaldo magic on social media
After Cristiano Ronaldo’s stunning overhead kick against Juventus, the official accounts of Real Madrid and the Champions League showed how to make the most of a moment of magic.
Will the stagnation of Social Media platforms finally lead to a major shake-up?
Has years of stagnation and familiarity made social media stale and uninteresting? Are we on the verge of a major change to the lanscape?
ESPN and Sky Sports are showing how sports broadcast models are changing
Changes to the subscription models being used by broadcasters in both the US and the UK show how sports coverage is moving with the times.
Daily Digest: An era-defining period for social media & what it’s like to watch sport in VR
An era-defining period for social media platforms could be underway, and we get an insight into what it’s really like to watch sport in VR and commentate on esports.
Tiger Woods’ comeback shows why golf on social media is a perfect storm
The comeback of Tiger Woods could see the world of golf feel a thoroughly modern frenzy of hype at the most traditional major of the year.
Daily Digest: BT Sport to stream Champions League for free & Amazon wields its power
A look at the biggest news from the crossroads of digital media and sport today.
How MLS’s digital strategy allowed Zlatan fever to spread worldwide
Zlatan Ibrahimovic’s sensational performance for LA Galaxy allowed MLS to capture the attention of football fans around the globe.
Digital Sport Insider: Why MLS’s partnership with EA Sports is groundbreaking
Having the ability to see EA Sports’ data on who is playing as your team gives clubs the ability to leverage the game’s popularity in a way they have never been able to before.
The League of Ireland is a model example of how traditional leagues can get into esports
A look back at Digital Sport London’s esports special last week, where our panel discussed which traditional sports league is doing it best when it comes to entering into esports.
