Posts From Chris McMullan

Chris McMullan
Chris McMullan 632 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

Podcast: James Dickens of Yahoo! Sport on the conflict between publishers and Facebook

Not even the jarring urgency of a blaring fire alarm could stop the Digital Sport Insider podcast in its track this week. As Dan McLaren sat down with James Dickens,

Real Madrid make Weibo their official social media partner in China

Real Madrid have partnered with Chinese social media platform Weibo, who will become the Spanish champions’ official social media partner in China. The deal will see the platform deliver the

Data shows why digital growth is more important for football clubs than precarious broadcast revenues

As Premier League football clubs become richer and richer thanks to monstrous media rights deals, which look set only to rise as the next round of negotiations aims to raise

Chelsea launch Technology Hack aimed at enhancing the fan experience

This week, the Chelsea Foundation have launched their first ever sports technology hack at Stamford Bridge. The event lasts all week and brings 15 sports technology businesses together to learn

AS Roma launch creative quiz to get their fans up for the Chelsea game this midweek

After a week off last week to allow for a myriad of domestic competitions all around Europe, the Champions League is back this midweek with a repeat of the ties

Bayern Munich’s use of Instagram Stories polls shows how useful it can be to clubs

The new Instagram Stories voting function is less than a month old, and as such, we’re still getting used to it. When new functions arrive, it always takes a while

Solving the fragmentation problem by bringing fans the content they want

This is a sponsored guest post by Simon Ryley, Founder RightNow Digital. Very few digital platforms can satisfy a passionate fan’s thirst for content when it comes to the things

Weekly Wrap: Man United try not to suffer the same fate as Arsenal as Man City and Southampton win at YouTube

With so many football competitions for the country’s biggest clubs, it’s no wonder that the Carabao Cup gets short shrift. It is the least prestigious of the trophies that the

Miami Dolphins team up with Deezer to launch innovative partnership to excite fans

This week, music streaming platform Deezer became the official music partner of NFL team the Miami Dolphins, launching an exciting new partnership that could have interesting results for fans of

Southampton’s YouTube sensation is a timely reminder not to take things too seriously

Southampton Football Club have a reputation in the Premier League for great producing young footballers. Now they’re gaining a reputation for producing quirky social media videos. One of this summer’s