Posts From Chris McMullan

Chris McMullan
Chris McMullan 431 posts

Chris is a sports journalist and a regular contributor to Digital Sport - follow him on Twitter @CJMcMullan91

NBA’s foray into Facebook Live excites fans – but only in India

On Sunday, the Golden State Warriors beat the Sacramento Kings in the first regular-season NBA game to be streamed on Facebook Live. Although other pre-season and exhibition games have been

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Leading sportswear brands make a crucial distinction that makes everyone a potential customer

Maybe it’s just me, but watching Nike’s latest ad campaign ‘Time is Precious’ made me think about a new target audience for sports brands on social media. It created a

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European Tour uses VR to bring unique experiences to golf fans

One of the things that sets golf apart from most other sports is the scenery and setting you can enjoy – either as a player or as a fan. There

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Nike targets our flabby social media habits in new ad campaign

2016 is over bar the shouting at New Year’s Eve parties, and 2017 is moving into position. Cue resolutions, poorly followed fitness regimens and diets abandoned by the end of

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2017: The year Twitter brings internet live broadcasting to the main stream

2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly

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Live video could make the influencer landscape unrecognisable in the coming months

Last week, the Economist published a handy little chart to show just how much money social media influencers can make just by posting to their social channels. Quite a lot

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Is Channel 5’s Australian cricket capture the start of a traditional broadcaster fightback?

It’s been a long time, but cricket has come back to free-to-air TV in the UK. Ever since Sky Sports bought the rights to the Ashes, British audiences have not

The world of sport shows how Facebook and Twitter are reaching a tipping point

It’s interesting how technology creates fads and how the further we go, often the further we look back. Sometimes we look back to a technology we discarded long ago as

Will video technology really cause football to lose its charm?

Last week we witnessed an historic moment. In football’s Club World Cup, held in Japan, FIFA trialled its video assistant referee technology in a top class, competitive game. First, Kashima

Aston Villa’s Instagram spreads festive cheer to its fans

Aston Villa’s Instagram account has taken on a distinctly festive feel this holiday season – as well as handing out presents to following fans to generate some Christmas cheer around