Posts From Alex Lapp
Big brands cough up for Super Bowl 50 exposure on Twitter
Major companies including Pepsi and Anheuser-Busch have rolled out custom emojis on Twitter just in time for Super Bowl 50 for a price tag of around US$1 million. The custom emojis
Eurosport Receives Best Ratings from Australian Open
The newly re-branded Eurosport received its best ratings in the UK over the weekend on the back of the Australian Open Women’s and Men’s Finals on Saturday and Sunday respectively. Eurosport
Inter Milan Reaches Agreement with Le Sports
Italian football giant Inter Milan has officially entered the Asian market by signing a deal with Chinese-based streaming company Le Sports who will now broadcast official content across its platforms.
Snapchat’s official Live Story to show paid-for ads
Snapchat will potentially change the way advertising agencies look at traditional advertising platforms after selling-advertisements for its official Super Bowl Live Story centred on the main game to take place in San
FC Bayern Munich teams up with Beats by Dre
FC Bayern Munich has announced a partnership with American-based earphone specialist Beats by Dre in the first sign the football giant is starting to focus on attracting the US Market. Already partnering with
- 1
- 2
