Archive
More shoe wearables set to be released
Just when you thought monitoring your fitness couldn’t get any more precise, the IOFIT has been released, smart-shoes that use pressure sensors in the shoes to communicate directly with an
A French Rugby club uses Tinder to boost fan engagement
For Valentine’s day, French Top 14 rugby side FC Grenoble Rugby launched an original digital activation using social dating platform Tinder. During the week before Valentine’s Day, fans were encouraged to
LeBron crowned NBA’s social media King
Following the conclusion of the All Star weekend, LeBron James has been anointed the NBA’s king of social media, registering a digital value of almost double his nearest rival. In
Digital Sport’s Weekly Wash-up 12/02/2016
33 custom emojis to cover the NBA All-Star Weekend Ahead of the NBA All-Star weekend which kicks off in Toronto over the weekend, Twitter has rolled out 33 custom emojis dedicated to
Rugby Players: 5 Apps for Upping Your Game
The world of rugby is not for the fainthearted, and whether you play for fun or are pursuing a professional career, there are a number of factors that go into
Dutch Football Club to use VR and game data to recreate previous matches
With sports teams consistently striving to become the most innovative in the world, AZ Alkmaar has signed a long-term deal with Beyond Sports to create virtual reality simulations for their
The big winners from Super Bowl 50
America’s “big game” is not only one of the most important days on the country’s sporting calendar, but also for brands. Taking into consideration that during last year’s Super Bowl,
When is an endorsement classed as an endorsement and what is the future of #sponsored content?
How can it be monitored? When is an endorsement classed as an endorsement? When does #ad or #sponsored need to be applied? Does it even need to be applied? Who moderates this?
Snapchat launches its official Kobe Bryant live story
For Kobe Bryant’s final trip to take on LeBron James’ Cleveland Cavaliers, Snapchat has unveiled a story dedicated to the player to cover the fixture named “Kobe in Cleveland”. Following the
ESPN ends exclusive advertising deal with DraftKings
Things just keep getting worse for US gambling website DraftKings after global sports broadcaster ESPN terminated an exclusive advertising deal with the daily fantasy sports app after just one month.
