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Talking the Future of Sports and the Digital Revolution with Alan Wolk
From rights fees and fragmenting audiences to livestreaming, 2nd screen and social platforms, seemingly everything is up for grabs. When it comes to the new realities of broadcasting, there’s no better person to speak with than Alan Wolk
Juventus enter the Snapchat game
Italian champions Juventus have opened an account on Snapchat ahead of the big Champions League clash against FC Bayern Munich. Bianconeri join the biggest European football teams on the platform including Real Madrid,
PGA introduces VR to enhance home-viewing and training experience
The PGA TOUR has announced a partnership with virtual reality (VR) startup IM360 and Oculus which will not only assist golfing enthusiasts but look to improve the fan experience at
Chicago Blackhawks give back to the fans in new campaign
NHL team the Chicago Blackhawks has launched an interesting social media campaign #WhatsYourGoal in an attempt to reach more fans in a more unique fashion. Each Wednesday, the franchise has
Digital Sport’s Weekly Wash-up 19/02/2016
Nike terminates Pacquiao deal Nike has terminated its sponsorship deal with boxing superstar Manny Pacquiao following homophobic words from the Filipino. Recently, Pacquiao commented that homosexuals are “worse than animals”. Despite
NASCAR goes tweet crazy for the DAYTONA 500
NASCAR has unveiled a series of digital campaigns ahead of the running of its most famous race, the DAYTONA 500, a 500-mile long motor race which includes 200 laps. Known as
Why NFL’s move to Los Angeles isn’t a sure winner
After years of the NFL leveraging Los Angeles in order to keep current franchises and its fan bases meeting their obligations to the league, the organisation has finally put its foot
Fox Sports to stream live sport in VR
FOX Sports will usher in a new age of sports broadcasting after signing a deal with Next VR to broadcast live sport in virtual reality free of charge. Specific details
LA Dodgers to bring more premium music to their stadium
Dodger Stadium is set to get more musical after the Dodgers signed a multi-year deal with investment company Oak View Group (OVG). Formed by managerial and entertainment industry gurus Irving
Los Angeles launches logo for 2024 Olympic bid
The Los Angeles Olympic Committee has announced its logo and slogan for its bid as it attempts to bring the Olympics back to the United States for the first time
