Tag "digital sport"
Why better Social Media policies are needed in Sport
We are now on part 6 of this seven-part series by Steven Woodgate about why the sporting industry needs a better and a tougher social media policy to handle its star employees.
Sailing and Social Media
A look at the world of Sailsport – how they connect with fans using social media and avoiding vanity metrics. Guest post by CEO of Pilote Media, David Fuller
The Social Media battle between Corporate Communicators, Journalists & Sportstars
The fifth part of this series looking at sportstars, social media and issues surrounding reputation management comes from qualitative interviews with those in the industry.
A New Start: UKSN and Striking Out On My Own
This is a strange post for me to write. If you read the blog on a regular basis then you’ll know it is more industry news/opinion than anything personal. But for once I wanted to take an opportunity to update you on something that is quite momentous for myself and is going to kick start some much needed changes to this site.
Squawka’s Sanjit Atwal talks Big Data in Sport
Next week sees the bringing together of Major League Soccer Digital, Toronto Maple Leafs, Opta and Repucom. This has all been brought together by the force of nature that is Sanjit Atwal from Squawka. We were lucky enough to catch up with him to fin out more…
Everton: Turning The City Blue This Christmas
Everton, a club that I don’t think has been highlighted on here for its social media prowess before, have come up with a great campaign to get fans involved in different ways over the festive period.
Why do fans follow Sports Stars on Social Media?
Part four of his research series sees a questionnaire put to sports fans about why they follow sportstars on social media and whether that has any bearing on corporate reputation
Cool Job: Social Media Campaign Manager at Manchester United
Manchester United are growing the size of their digital team at Old Trafford. They’re now after a Social Media Campaign Manager to help grow their Facebook presence and help them move onto other platforms. Closing date is 30th November!
Sports people’s views of Social Media and how people react to them
In part 3 of Steven’s look at sports people and corporate reputation. He sent a questionnaire to a range of sports stars and here he presents the results of the questions posed about social media
Hatton rallies support for comeback with #RickysCorner
Ahead of this weekends comeback fight, Ricky ‘The Hitman’ Hatton has made social media a big part in the plans to help build up the fight, his career and get bums on seats.
