The successful candidate will oversee the creation and execution of the club’s social media campaigns across multiple platforms, both global and geo-specific in nature. You will work across the Media, CRM and Marketing teams to deliver first-class campaigns for the club and commercial partners and keep a close focus on campaign metrics to ensure all commercial objectives are met. Demonstrable experience in managing, delivering and tracking targeted social media campaigns for global brands, across a range of social media platforms, is essential.

Closing date: Friday 30 November 2012

“Manchester United Limited is an Equal Opportunities Employer and recognises
the importance of safeguarding children and vulnerable adults in our work place.”

Job Description

Post Title: Social Media Campaign Manager

Rate of Pay: Salary offered will be commensurate with relevant experience and the level of responsibility undertaken in the post. Benefits include (subject to certain eligibility criteria) membership of the Group Pension Scheme, up to 25 days paid annual leave and an Occupational Sickness Scheme.

Accountable to: Head of Content

Purpose: The primarily role will to be oversee the creation and execution of the club’s social media campaigns across multiple platforms, both global and geo-specific in nature.

Key Responsibilities
• Devise and plan creative and engaging campaigns to drive users into and across Manchester United Social media platforms
• Utilise campaign management software to oversee campaigns, commissioning design and integrated app development
• Work with the Social Media campaign steering group to define / modify the campaign calendar
• Collaborate across the commercial team (Media, CRM, Marketing, Design) to deliver each campaign
• Create / distribute KPI reports to illustrate campaign success
• Document campaigns as case studies and communicate what we’ve learnt to the broader team
• Research state of the art in social media utilisation, marketing and comms
• Identify/liaise with influential bloggers for seeding of content/apps
• Line manage staff as required

Experience
• In-depth knowledge and passion for social media platforms (Facebook, Youtube, Twitter, Google +, Flickr etc.) and how they can be successfully deployed
• Experience of managing social media campaigns for major global brands
• Experience in the sporting industry is highly desirable
• An enthusiastic and outgoing personality
• Excellent written and verbal communication skills
• Strong analytical thinking and problem solving
• Must have the ability to prioritize, work under tight deadlines, juggle multiple tasks