Tag "Alexandra Willis"

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Interview: Alexandra Willis, Head of Digital, Comms & Content at Wimbledon

Recently I headed for my first ever visit to the All England Lawn Tennis Club, the home of the Wimbledon Championships, to chat with Alexandra Willis about all things tennis, digital and listening to their audience.

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Interview: Insights into digital innovation the Wimbledon way

Wimbledon’s Alexandra Willis gives us an insight into not only how they’re going to keep up with the heavy expectation of providing a flawless digital experience of one of the world’s premier sporting events but keep the experience as uniquely Wimbledon as possible.