Adidas unveil the ball for the 2016 EUROs

On Thursday, Adidas unveiled “Beau Jeu” (Beautiful Game when translated to English), the official match ball for the 2016 EUROs. The design is similar to the World Cup 2014 ball Bracuza but with the colours that adorn the French national flag. True to the brand’s form, Adidas left it to Zinedine Zidane to unveil the ball through his personal Instagram account with around 3 million followers getting an exclusive look at the ball.

A world connected race by Unicef

On Sunday, Unicef is organising a connected race around the world: Team Unicef World Run. The objective of this event is to support the mission of Unicef to save, protect and educate children cross the world. Anyone can register to run the race via https://teamunicefworldrun.org/.

Participants need to establish a team (1 to 4 members), connect to their running devices (Nike+, Garmin etc) and run 10km wherever they want on Sunday. All registration fees will be donated to Unicef.

On 15 November, go for a run anywhere in the world with #TeamUNICEF! #WorldRun https://t.co/SUKMlUnlug

— UNICEF (@UNICEF) November 4, 2015

Eurosport changes its brand identity

The European television sports network which is owned by Discovery Communications and transmitted in more than 100 million homes around the world, unveiled its new visual identity this week. Along with the new brand is the new slogan “Fuel Your Passion”.

To launch its new brand identity, Eurosport announced a social media campaign named #sharemypassion to connect and inspire fans worldwide. Eurosport CEO Peter Hutton said that the change was to streamline its brand identity.

“Today’s launch of the new brand identity is another huge leap forward to make Eurosport the preferred destination for sports fans everywhere. Our new fan-centric strapline ‘Fuel Your Passion’ articulates what has been a transformative year for Eurosport.”

Eurosport unveils new brand identity #sharemypassion

Read more: https://t.co/IS2EC4MmE7 pic.twitter.com/uvFCGk58Ew

— Eurosport (@Eurosport) November 12, 2015

Nissan new sponsor of NCAA colleges and universities in the US

The Japanese manufacturer has signed an historic partnership with US collegiate sport for the next 4 years. At a deal worth over USD$6 million per year, Nissan US will be an Official Sponsor of 100 colleges and universities nationwide. This deal is part of Nissan’s aggressive push into the North American market after becoming a major partner for the Super Bowl and the Heisman Trophy.

VP of Marketing Communications and Media at Nissan North America Jeremy Tucker said that they were pleased the brand will be able to align itself alongside promising student athletes.

“This program allows Nissan to share amazing moments with students, alumni and fans – at every men’s and every women’s sport. Wherever fans go to follow these student-athletes, we’ll be there.”

NEWS: Nissan announces historic athletics partnership with 100 NCAA colleges & universities. https://t.co/xgtk5jmcoO pic.twitter.com/8FkA9zcMUH

— Nissan (@NissanUSA) November 6, 2015

Puma and Adidas introduce the team EURO kits

This week marked the introduction of Puma and Adidas national kits for the 2016 EUROs. No punches pulled by Puma with their reasonably standard design

Why does June 2016 feel so far away? Spotlight on these qualified teams heading to France. #ForeverFaster pic.twitter.com/8Jk3wiS7Iz

— PUMA Football (@pumafootball) November 9, 2015

Adidas didn’t seem to follow Puma in their simplistic designs after releasing the Spain away kit, reminscent of the 90s followed by the Belgium away kit. Bring on June!

Reigning champions of Europe.
Determined to defend their crown.
The Spain away kit.#BeTheDifference #EURO2016 pic.twitter.com/HBT73AG0vq

— adidasfootball (@adidasfootball) November 12, 2015

From the next big thing to #EURO2016 contenders.
The Belgium second kit.#BeTheDifference pic.twitter.com/FDrQNs0QKX

— adidasfootball (@adidasfootball) November 12, 2015