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Paul Pogba and the rise of the Social Media footballer

Social media is now of unprecedented importance to footballers. That’s probably not a controversial statement, and it’s probably only going to become even more important. But a player’s presence on

Luis Figo’s Dream Football launch app to give young footballers a chance

Luis Figo’s Dream Football company has launched an app aimed at allowed young footballers to catch the eye of scouts and professional teams. Last month, Figo said, (H/T SportTechie)“We are

Under Armour announces deal with MLB, but is it biting off more than it can chew?

Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League

NFL’s admission of a bad policy is welcome, but it won’t solve their problem

Late last week, Yahoo Finance broke the news that the NFL is once again changing its social media policy. They report that a memo created by the NFL, and sent

Rafael Nadal Tennis Academy to invest in tech entrepreneurial talent

Rafael Nadal is teaming up with Telefonica Open Future to provide investment to support tech entrepreneurs who can create startups to help students at the Rafael Nadal Tennis Academy in

Denver Broncos use Augmented Reality to engage fans and activate brand partnerships

Is AR the future? Probably. At least, that’s what the Denver Broncos seem to think. Their ‘Orange Herd’ app contains an Augmented Reality deature. Using it, fans inside their stadium,

Snapchat’s new initiative to give sports teams fan engagement boost

Snapchat and sports data company STATS have expanded their partnership to provide the messaging app’s users with in-game statistics across more than 30 leagues in a variety of sports. The

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Barcelona v Real Madrid: Premier League could lose global audience to La Liga sooner rather than later

Over the past few years, the organisers of Spain’s La Liga have been giving their league a shake to appeal to a global audience. The changes have mostly centred around

Adidas’s venture into the underground brings branding to new depths

Over the past few months, Adidas have been quietly working on their marketing strategy. We’ve already seen their attempts over the European Championships this summer, and also their attempts to

The top most-followed footballers on social media is a surprising list

When it comes to footballers on social media, there seems to be a new gaffe of some kind making the news every week. Now and then, there’s something good to