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YouTube goes behind the scenes at adidas’ breakthrough content strategy during 2014 World Cup

How are brands rethinking content to rise above the clutter at live events? Get a behind the scenes look at adidas’ breakthrough content strategy for 2014’s biggest sporting event, the World Cup. Witness their real-life learnings as they plan, produce and launch content for YouTube – including ‘The Dugout’, a multi-episode live series that allowed adidas fans to connect with their favorite footballers in real time.

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Behind the scenes at Squawka, everyone’s favourite football data site

Brand Republic finds out the secrets behind football data site Squawka’s success and talk to its founder, Sanjit Atwal

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Digital Sport Interviews…. Shergul Arshad, CEO of Mondogoal & former Head of Digital at AS Roma

In the first ‘Digital Sport Interviews…’ video, I get to chat with the CEO of Mondogoal (and ex-Head of Digital at AS Roma) Shergul Arshad about fantasy football, digital and AS Roma.


Audio: Sports Geek talks to Jack Elkins about Business Innovation at Orlando Magic

Jack Elkins was a lifesaver for me at SEAT in Miami covering for me on Saturday as my voice recovered, we didn’t talk much so we caught up to discuss his role as Business Innovation Manager at the Orlando Magic. One of the most tweeted about CRM sessions at SEAT was with Katie Morgan Katie Morgan and Lou Antonucci from Scribe discussing how the Texas Rangers integrate multiple data sources for their CRM solution.


Nigel Farage Swings for Europe this Ryder Cup

Legendary Eurosceptic Nigel Farage does an incredible reverse-ferret and comes out in support of Team Europe for the Ryder Cup in this mock party political broadcast for Paddy Power

Video: watch Arsenal stars change the game #RainbowLaces

FA Cup winners Arsenal, Paddy Power, Stonewall and the Gay Football Supporters’ Network have again teamed up to help tackle one of the toughest challenges in sport: homophobia in football.

Liverpool FC release their Facebook World Cup predictions

Millions of fans around the world will watch the World Cup kick off on Thursday but just how far would your national team get if the outcome of the tournament was actually determined by how many followers each country has on LFC’s official Facebook page?

adidas launch live World Cup YouTube show, ‘The Dugout’

adidas launch brand new live YouTube series ‘The Dugout’ and declares “The traditional press conference is no more..”

Introducing Shuffl, the World Cup sweepstake app you should be using

Marmalade on Toast is a small, creative digital agency, based in Winchester. They’re passionate about all things creative and love sport. They’ve just released a fun World Cup sweepstake app and here’s the story behind why they’ve done it.