Sport

Man City reveal their attempts to use new Google Posts feature

Manchester City are a football club who always seem to be at the forefront of digital innovation: always testing out emerging technologies or new trends to see if they might

IOC partners with Intel, swapping fries for chips

Only days after parting company with partner McDonald’s the International Olympic Committee has, quite literally, swapped fries for chips, teaming up with Intel in a partnership due to run until

NBA star’s Instagram gaffe makes everyone cringe

So, how about that local sports team? When you’re a top young basketball star signing for a new club, a social media post expressing excitement is surely the best policy.

UFC to provide its viewers with real-time stats as it looks to become huge on social media

UFC are to incorporate real-time statistics into the coverage of their fights for the first time, aiming to give their fans a better understanding of the bout they’re watching. Modern

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Our Top Insights Into Football Video on YouTube & Facebook

My top takeaways from social video insight experts, Tubular Labs, at ‘Future of Football Video’ industry event in London.

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Sunderland hit all the right notes with kit launch: Q and A with Head of Digital Stuart Vose

Last season, Sunderland AFC’s 10-year stay in the Premier League finally came to an end, and coming to terms with that reality is never an easy thing, both for fans

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PSV Eindhoven and Sunderland bring kit launches back to the fans

In the intervening period between two football seasons, a busy summer takes place. New signings and other preparations for the season ahead have to happen, and new kits are launched,

Wimbledon launch campaign in an attempt to marry tradition with modernity

It’s June and the sun is shining, strawberries are in season, and we’ve just watched Rafael Nadal lift a trophy aloft on a clay court. Some things never change. And

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Could the Premier League ever ditch broadcasters and stream live games itself?

When the Premier League comes to negotiate price with broadcasters for the next TV rights cycle, it will do so on the back of some concerning numbers. And this at

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Ball Street’s summer YouTuber cup shows the value of sponsorship over advertising

You may know Ball Street as a football YouTube channel, but their place in the fan-led football media is a leading one. Over the last few years, fan content has