Sport

Rugby deserves more than just a like – what is the World Rugby Directory?

“Rugby deserves more than just a like” This phrase was crafted in the very early days of brainstorming about the idea that was to become the Rugby World Directory (RWD).

BT Sport wins rights to show Ashes

BT Sport has won the rights to show the 2017/2018 away Ashes series after striking a £80m deal with Cricket Australia in what is a huge coup for the broadcaster.

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Shnarped – ‘Sports Instagram’ on its way

Sports fans are set to steal a piece of prime technological real estate with the advent of Shnarped, a social media platform for sports fans and followers to capture and share

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US Open to use VR to allow fans to return Sharapova’s serve

Fans attending the upcoming US Open will get an opportunity to see what it’s like to return a serve from Maria Sharapova through the use of VR technology. The USTA

Twitter dominating Premier League statistics

As football teams continue to search for ways to engage with their fans, statistics have showed that fans are just as eager to interact with their favourite teams with Premier

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Kick It Out 2.0 – Discrimination reporting app gets revamp

In order to step up the fight against racism and discrimination, Kick It Out, football’s equality and inclusion organisation have released a new version of their app that assists football

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What Olympic Sport are you? Team GB and Fitness First release online test

As the countdown to the Rio Olympics gets underway, Team Great Britain and its official fitness partner Fitness First have collaborated in developing an online Sports Test to help determine

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YouTube goes behind the scenes at adidas’ breakthrough content strategy during 2014 World Cup

How are brands rethinking content to rise above the clutter at live events? Get a behind the scenes look at adidas’ breakthrough content strategy for 2014’s biggest sporting event, the World Cup. Witness their real-life learnings as they plan, produce and launch content for YouTube – including ‘The Dugout’, a multi-episode live series that allowed adidas fans to connect with their favorite footballers in real time.

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Behind the scenes at Squawka, everyone’s favourite football data site

Brand Republic finds out the secrets behind football data site Squawka’s success and talk to its founder, Sanjit Atwal

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Digital Sport Interviews…. Shergul Arshad, CEO of Mondogoal & former Head of Digital at AS Roma

In the first ‘Digital Sport Interviews…’ video, I get to chat with the CEO of Mondogoal (and ex-Head of Digital at AS Roma) Shergul Arshad about fantasy football, digital and AS Roma.