Sport

Arsenal and Man City show that football clubs are becoming content curators too

It’s all about curating news, at the moment. Not only does it seem like Facebook and Twitter have become curators of all of the day’s news, but sports teams are

French football is taking a leaf out of Spain’s book and competing with the Premier League

Today, the French professional football league, the LFP, set out its strategy for expanding its brand and competing with its rivals around the world. Across Europe, football leagues are progressing

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Arsenal Football Club bring live match commentary to a connected device near you

“Alexa, open Arsenal!” As Amazon’s Echo, the wireless speaker which connects you to your home entertainment systems from across the room, becomes more and more widespread, we’ll see its use

New El Clasico emojis cement Twitter’s relationship with live sport

Sunday night sees the two biggest football clubs take to the field in one of the biggest rivalries sport has to offer, Spanish football’s big one. Barcelona v Real Madrid.

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Esports to become a medal sport at 2022 Asian Games

ESports may be only making the journey from niche sport to mainstream one, but that doesn’t mean it’s not making big strides along the way. There has been a long

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World Snooker’s Facebook deal shows big possibilities for small sports

Last week’s news that Amazon Prime has taken rights to stream NFL’s Thursday Night Football on its platform means that the world of sport has been talking about broadcasting directly

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Arsenal social media team sums up the mood around the club

If you’re an Arsenal fan, watching the Gunners’ 3-0 Premier League defeat to Crystal Palace at Selhurst Park on Monday night will have evoked the kind of feelings that you

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How the 2017 Masters got social media right

This year’s Masters Tournament featured plenty of drama, as Sergio Garcia and Justin Rose had to play an extra hole to determine which European would win their first green jacket.

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Hashtag United and a new era of footballing fan engagement

Last week, YouTube influencer football team Hashtag United appointed sport and entertainment consultancy, Clifford French, to manage the team’s matchday sponsorship opportunities. As an amateur football team, Hashtag United, with

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Leeds are the real United for Online Merchandise Conversion

This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been