French Ligue 1 announces new eSports league based on Fifa 17

The hype is beginning to solidify into something real. On Wednesday night, the French Professional Football League, the LFP, announced a partnership with EA Sports to launch e-Ligue 1 –

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Twitter Lineup XIs show why lower leagues can’t compete with the Premier League

We know that football clubs like to play around on Twitter to see what works and what doesn’t. Clubs are all about protecting that brand and raking in that engagement.

Netflix rides earnings boost into possible ESPN deal

On the back of a quarterly earnings report on Monday that exceeded analyst expectations with sales that broke $2 billion (~£1.63B) for the first time, Netflix might have its sights

Everton Partner with Liverpool Hope University for Data Driven Initiatives

Everton FC have announced a partnership with Liverpool Hope University, as the club aims to optimise its fanbase growth and commercial development using new technology and advanced research methods. The

MLS’s newest franchise team up with IBM to build their new connected stadium

The newest club to join Major League Soccer (MLS) will also add the latest technology to its stadium experience, as Los Angeles Football Club (LAFC) and IBM announced a partnership

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What is ‘Dark Social’ and why are Adidas using it?

Over the summer, The Drum reported on a RadiumOne study that showed 77% of content from online publishers and marketers was being shared on Dark Social, only 23% was shared

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Is Manchester United v Liverpool really going to be the cure for Sky Sports’ illness?

When ratings are poor, things look bad. But sometimes you have to look beyond the numbers and see what’s really happening. That’s the position Sky Sports are in at the

Digital Sport’s Weekly Wash-Up 14/10/16

BT Sport announce cricket line-up Michael Vaughan, Graeme Swann, Kevin Pietersen and Ricky Ponting have all been named on the presenting team for BT Sport’s upcoming international cricket coverage. The

Man City’s new iPhone offering is gimmicky – but that’s the whole point

Every week we’re talking about Manchester City in some sense, it seems. From their robotics partnership to their VR adventures. Even their new website and app is turning heads. They’re

Intel enlist Michael Phelps for new ad, and hint at exciting times ahead for sport

Next Monday, look out for a new partnership between sport and technology, as Michael Phelps teams up with Intel. On Monday 17th October, Intel will launch their partnership with 28-time