Sport

Bayern Munich’s first game of the season to be shown in VR

Ever wondered what it would be like to watch football in VR? Would it be an amazing, immersive experience? (Surely) Would that be overshadowed by having to sit in your

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Why didn’t Rio 2016 create the marketing splash we were all waiting for?

The Olympic Games: one of the biggest sporting stages in the world, but an expensive stage for brands who want to make a scene. There was much chatter before the games

UEFA Champions League’s Twitter account is a lesson to us all

It feels like every week there’s some sort of social media gaffe to grab our attention in the world of sport. Engaging with your audience in real time on social

This is the most social of any Olympic Games to date – and this infographic has all the stats

Every Olympic games takes us closer to the action. From the advent of TV to the ability to watch whichever live event was going on at that particular moment, right

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Ford motor racing become the latest sports team to dabble in VR

Virtual Reality is the new kid on the block as far as sport is concerned. It’s not quite mainstream enough just yet for the average consumer to be targeted, but

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Brand value index for footballers shows just how much individuals are worshipped

Last week, The Drum published an article on the brand value that Premier League footballers possess, and how that value has changed since the start of the new Premier League

Digital Sport’s Weekly Wash-Up 19/8/16

US Soccer trials first video replay technology Football fans, it’s finally here! Video referral technology has been trialled for the first time as football follows every other sport into the

West Ham’s sponsors show the battle between sponsorship and authenticity

When you agree to sponsor a football club, you’re making a big decision. Football is a big-money business, and you can get yourself a lot of exposure – but if

The number one piece of social media advice? Don’t do a Charlton.

You’ve probably wondered about social media best practices – what you should do to engage your audience or to make them more inclined to support your organisation or buy your

Cardiff Blues use Beacon technology to bring fans through the gates

As the new season begins in many sports, clubs across the country are trying to decide how to attract fans to stadiums. If you don’t have some of the world’s