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Man United star Anthony Martial reacts badly to slight – but what did we expect?

A young sports star just making his way in the world of the elite is always confronted with a new and different vista. It’s no longer simply enough to be

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Twitter announces new partnership for major leagues in USA

Twitter announced today that it will live stream weekly games from Major League Baseball (MLB) and the National Hockey League (NHL). 120 Sports, the OTT network, will also produce an

Nike releases powerful ad ahead of Rio Olympics

In this new Nike ad spot called “Unlimited Future”, the American actor Bobby Cannavale does a motivation speech in a nursery with dozens of babies of all backgrounds. During the

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How non-sponsors are muscling in on tournament exposure

Major sporting events have the power to become all-encompassing. When a World Cup or European Championships comes along, there’s always the potential for an entire country’s workforce to down tools

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Digital Sport’s Weekly Wash-Up 21/07/16

Villarreal to supply away-day travellers with audioguides…through the kit. To celebrate their return to the Champions League big-time, Spanish side Villarreal have incorporated a unique digital dimension into their new

Apple’s F1 bid would bring live streaming of sports right into the mainstream

Are Apple about to buy Formula One? That’s the link that one of the sport’s most respected journalistic voices, Joe Saward, is making. It would be unlike Apple to buy

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Liverpool FC first team in the Premier League to give fans 360° experience

Liverpool FC have today announced a LIVE 360° view of this evenings Huddersfield Town friendly, offering fans a unique and fully immersive viewing experience.

Gatorade narrates Bolt’s journey in 3D animated film

Sprinting star Usain Bolt has teamed up with Gatorade to release a wonderful animation based on his life story. Titled “The Boy Who Learned To Fly”, the video was created by MoonBot Studios and

Original NBA programming and exclusive video coming on Twitter and more

NBA and Twitter just announced an expanded content partnership that will bring exclusive original live programming and more video to Twitter, Vine and Periscope. The NBA, through its NBA Digital

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San Francisco Giants show just how important embracing technology is

One of the challenges that the modern world presents for sports teams is the evolution of technology. Technological advances have led to greater choice in everyday life as well as