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FC Barcelona turns 10 on YouTube

FC Barcelona have celebrated their 10 year anniversary on YouTube by releasing figures from its channel analytics. On 6 February 2006, Spain football giant FC Barcelona became one of the first football

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Arsenal to help Kenyan football

Kenyan betting company SportPesa will become Premier League giant Arsenal’s “Official Betting Partner” in Kenya after announcing the deal over the weekend. With SportPesa already Kenya’s Premier League title sponsor,

The Premier League unveils its new Identity

The Premier League has presented its new identity this morning for the 2016/17 season as football’s biggest league prepares itself without Barclays as their title sponsor after 15 years. The league

Beats by Dre to become Chelsea FC’s Official Sound Partner

Well-known audio brand Beats by Dre has signed a deal with Chelsea FC and will become the football club’s first ever “Official Sound Partner”. In a sign that the brand

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Gatorade teams up with social media platforms

Gatorade has announced the launch of a project named “Bolt Breakers” in which its partnered with a number of tech platforms to develop new technology to assist athletes. In partnership

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Digital Sport’s Weekly Wash-up 05/02/2016

Cristiano Ronaldo is surprised by 4K technology in a new commercial Altice ambassador and Real Madrid superstar Cristiano Ronaldo appears in the new commercial for the French telecommunications company, SFR, owned by

CBS and NBC Complete Massive TV Deal With NFL

Thursday Night Football will celebrate its 10th anniversary in 2016 in a big and potentially costly way, especially for the broadcasters. The NFL has announced that it will increase the number

Carlsberg boost promotion of its non-alcoholic beer for Euros

International partner of the UEFA Euro 2016, Carlsberg has launched its new campaign in France to promote its alcohol-free beer, the Kronenbourg’s Tourtel Twist. In line with the French law

Big brands cough up for Super Bowl 50 exposure on Twitter

Major companies including Pepsi and Anheuser-Busch have rolled out custom emojis on Twitter just in time for Super Bowl 50 for a price tag of around US$1 million. The custom emojis

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The BBC signs a deal with Eurosport to show Olympics

In a huge save-of-face for Britain’s favourite free-to-air broadcaster, the BBC has struck a deal with Eurosport to show both the summer and the winter Olympic Games until at least