Sport Collective GV6 to develop commercial strategy roll out

Super League Triathlon, the world’s premier elite swim-bike-run series, has appointed Sport Collective GV6 to support the development and implementation of its commercial strategy.

Super League Triathlon pitches the very best athletes against each other in quick and exciting race formats in destinations across the globe. It’s game-changing race formats have seen it rapidly expand ahead of an exciting 2021 which promises further dramatic growth and a host of amazing new race venues.

As part of it’s expanded commercial offering, Super League Triathlon will work closely with Sport Collective GV6 to develop its commercial strategy and partner outreach.

Martin Cawte, Chief Commercial Officer of Super League Triathlon, said: “These are very exciting times for Super League Triathlon. Our rapid growth has outstripped all expectations and we have already built the most engaged audience in triathlon”.

“We are ready to take another big step forward in 2021 and have recruited an excellent marketing and commercial team. We believe our partnership with Sport Collective GV6 will help add further value to the commercial team and bring new brand partners to the sport.”

Peter Daire, Director of Sport Collective GV6 said: “We have been really impressed with how quickly and effectively Super League Triathlon has developed a global race series that has captured the imagination of a huge audience. For the first time there is a credible and exciting Triathlon-based event series for brands to engage with”.


Super League Triathlon

Super League Triathlon (SLT) is the world’s premier swim-bike-run Series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe. The Championship Series takes place from August-November with the best triathletes on the planet doing battle over game-changing formats which are redefining the sport for a modern audience. Super League’s SLT Arena Games is a dynamic new format which blends in real life and virtual racing to deliver an immersive viewing experience via a unique partnership with Zwift.

For more information visit

Contact: Adam Leitch,

Sport Collective GV6

Sport Collective GV6 is a unique joint venture between sports agencies Sport Collective and GV6. Sport Collective was founded by The FA’s two former commercial heads, Peter Daire and Sean McAuliffe, with GV6 founded by Steve Maddren, the EFL’s former Head of Commercial Development. Sport Collective GV6 deliver specialist sports rights and marketing expertise to sports rights holders and brands to maximise commercial strategy and value. The unique collaboration, announced in October last year, has vast experience of managing and executing global to local commercial programmes and business planning. Their training workshops support the sport business leaders of tomorrow.

Contact : Peter Daire, +44 (0) 7713 189519

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