Opinion

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How long before the Premier League’s global bubble bursts?

What happens when the Premier League bubble bursts? It’s not the most technical or skillful league in the world, and if you look at league tables all over Europe’s top

Man United and Twitter update their relationship status

The headlines read ‘Paul Pogba becomes the first player to have his own Twitter emoji’. That was Friday afternoon, when the news broke, and indeed on Saturday morning, in the

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Captain Morgan’s and Captain Morgan – a lesson in seizing the moment

Leicester City’s Premier League title success seems like a distant memory at this point. The social media age allows for mass reaction to huge events before the fade into the

NBA’s foray into Facebook Live excites fans – but only in India

On Sunday, the Golden State Warriors beat the Sacramento Kings in the first regular-season NBA game to be streamed on Facebook Live. Although other pre-season and exhibition games have been

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Leading sportswear brands make a crucial distinction that makes everyone a potential customer

Maybe it’s just me, but watching Nike’s latest ad campaign ‘Time is Precious’ made me think about a new target audience for sports brands on social media. It created a

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Nike targets our flabby social media habits in new ad campaign

2016 is over bar the shouting at New Year’s Eve parties, and 2017 is moving into position. Cue resolutions, poorly followed fitness regimens and diets abandoned by the end of

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2017: The year Twitter brings internet live broadcasting to the main stream

2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly

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Live video could make the influencer landscape unrecognisable in the coming months

Last week, the Economist published a handy little chart to show just how much money social media influencers can make just by posting to their social channels. Quite a lot

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The world of sport shows how Facebook and Twitter are reaching a tipping point

It’s interesting how technology creates fads and how the further we go, often the further we look back. Sometimes we look back to a technology we discarded long ago as