Opinion

Streaming on social benefits everyone involved – but are we moving too quickly?

Last week, Spain’s top football league, La Liga, streamed a live game on Facebook Live. They plan to stream one game a week on the platform. The week before, it

Wayne Shaw’s Pie-eating antics a further warning to clubs about access to their players

On Monday night, one of the great British sporting sights played out in a small suburb of south London. If the FA Cup is loved by football fans, it is

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Everton’s search for innovative partnerships takes in The Open Championship

Everton football club are at a bit of a disadvantage these days. Their stadium – if historic and atmospheric – is old and creaking. They are falling behind their rivals

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La Liga live streams games on Facebook and bites back against the Premier League

With the news that more and more sports are taking advantage of Facebook’s live streaming service to take advantage of their billions of users as a huge worldwide audience, it

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The battle for fan engagement

This is a guest article written by Damon Mangos, Strategy and Executive Creative Director, Delete. You can follow him on Twitter @Damon_Mangos. It’s almost impossible to move at the moment without

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Club-produced content works wonders – but only if it’s done right

There’s sport, and then there’s all of the peripheral frills that surround it. From betting on sport and fantasy football, to the simple pleasure of the social experience; watching a

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Time to get serious: In defence of football’s Fan Channels

This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique insight into the workings of football’s unofficial fan channels and

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The NBA killed Twitter wars, but were they right?

Rest in peace, NBA Twitter. Over the weekend, we laid the best of you to rest, never to be enjoyed again. Your life here was far too short, and we

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Live streaming will become the norm – but what important pitfalls have we missed?

We all know about the arrival of live streaming sporting events by now. One of the big revelations of 2016 was live video streaming on social media platforms, but if

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Politically-charged ads rule the Super Bowl airwaves

The Super Bowl has become a cultural event. For sports fans, it means the exciting end to the NFL season. For non-sports fans, it means the most highly produced, expensive