Opinion

Sports podcasts are now everywhere – but we really shouldn’t be surprised

The proliferation of podcasts over the last few years has been massive, so much so that there are too many to listen to and, now that subscriptions have become a

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West Ham transfer coup might show a new way of buying followers

Over the past few weeks, much has been made about football transfers and the digital numbers behind them. Neymar’s transfer to Paris Saint-Germain will see the Parisian club cash in

Premier League clubs to find new ways of increasing their sponsorship incomes on digital media

As the Premier League returned to the TV screens of football fans around the world last weekend, it also returned to their smartphone screens, too. For plenty of fans, following

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Facebook, sports chat, and a new wave of chat show content

It’s been clear for some time that Facebook is doing all that it can to get into the live-streaming game when it comes to sport. Not everyone is a sports

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Will the threat from live-streaming force broadcasters to pay even more for the Premier League

As the Premier League kicks off this weekend, and we tune in to watch on Sky Sports and BT Sport, with highlights on BBC’s Match of the Day over the

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West Ham United, Javier Hernandez, and the finer points of engaging fans worldwide

This weekend, the new Premier League season gets underway and all eyes will be on the football once again. Indeed, it probably was all over the summer, too: transfer rumours

Neymar to PSG: Why was social media engagement so different on Instagram, Facebook and Twitter?

Since Real Madrid lifted the Champions League trophy aloft in Cardiff at the beginning of June, only one event has captivated the world of football. In fact, the transfer of

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How the arrival of South African teams in the Pro14 will boost social media engagement

This is a guest post by Trev Keane MD of fan data and analysis experts SportEgo.ie. This last saw week saw huge news break in the world of rugby as North and

The (Digital) Chicharito Transfer: how West Ham United win twice

When it comes to football transfers we often refer to the commercial benefits, or lack of them, and how the player will fit in to the team during the coming

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How football clubs can do social media right – and how to avoid disaster

At a time of year when new kits are launched, new signings are announced, and football clubs gear up for the new season, this is the time when fans start