Opinion

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New El Clasico emojis cement Twitter’s relationship with live sport

Sunday night sees the two biggest football clubs take to the field in one of the biggest rivalries sport has to offer, Spanish football’s big one. Barcelona v Real Madrid.

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World Snooker’s Facebook deal shows big possibilities for small sports

Last week’s news that Amazon Prime has taken rights to stream NFL’s Thursday Night Football on its platform means that the world of sport has been talking about broadcasting directly

Arsenal social media team sums up the mood around the club

If you’re an Arsenal fan, watching the Gunners’ 3-0 Premier League defeat to Crystal Palace at Selhurst Park on Monday night will have evoked the kind of feelings that you

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How the 2017 Masters got social media right

This year’s Masters Tournament featured plenty of drama, as Sergio Garcia and Justin Rose had to play an extra hole to determine which European would win their first green jacket.

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Hashtag United and a new era of footballing fan engagement

Last week, YouTube influencer football team Hashtag United appointed sport and entertainment consultancy, Clifford French, to manage the team’s matchday sponsorship opportunities. As an amateur football team, Hashtag United, with

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Amazon’s NFL deal paves the way for a sports rights arms race between streaming companies

After its season-long stretch of streaming Thursday Night Football on Twitter, the NFL’s new online home for midweek games will be Amazon from next season, after the online retail company

How does the PGA, players attract young fans? Social media, of course

Perhaps PGA golfer Grayson Murray said it best when he tweeted this out last month: Imagine if more guys from the PGA tour opened up on social media. Golf would

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The #1 Source of Unrealized Revenue by Sports Teams Today

This is a guest post by Stefan Kollenberg, Director of Engagement at Brizi, who create Fan-Controlled cameras that overlay authentic branding on user-generated content. Great content has never been more

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Five things we learned from the Digital Sport Innovation conference

On Monday at Hotel Football, we were treated to a host of different speakers from across a range of topics. Such was the diversity of talks, we covered data, new government

Adidas’s ditching of TV shows the digital revolution is moving on apace

The digital revolution is growing at pace. And televising it is not on the agenda. Not for Adidas, anyway, according to latest quotes from the sportswear giant’s CEO Kasper Rorsted.