News

Man City reveal their attempts to use new Google Posts feature

Manchester City are a football club who always seem to be at the forefront of digital innovation: always testing out emerging technologies or new trends to see if they might

IOC partners with Intel, swapping fries for chips

Only days after parting company with partner McDonald’s the International Olympic Committee has, quite literally, swapped fries for chips, teaming up with Intel in a partnership due to run until

NBA star’s Instagram gaffe makes everyone cringe

So, how about that local sports team? When you’re a top young basketball star signing for a new club, a social media post expressing excitement is surely the best policy.

UFC to provide its viewers with real-time stats as it looks to become huge on social media

UFC are to incorporate real-time statistics into the coverage of their fights for the first time, aiming to give their fans a better understanding of the bout they’re watching. Modern

Sunderland hit all the right notes with kit launch: Q and A with Head of Digital Stuart Vose

Last season, Sunderland AFC’s 10-year stay in the Premier League finally came to an end, and coming to terms with that reality is never an easy thing, both for fans

Opinion 0 Comments

PSV Eindhoven and Sunderland bring kit launches back to the fans

In the intervening period between two football seasons, a busy summer takes place. New signings and other preparations for the season ahead have to happen, and new kits are launched,

Latest 0 Comments

Wimbledon launch campaign in an attempt to marry tradition with modernity

It’s June and the sun is shining, strawberries are in season, and we’ve just watched Rafael Nadal lift a trophy aloft on a clay court. Some things never change. And

Formula One to launch new OTT service to bring fans more digital content

When Liberty Media bought Formula One a few months ago, the sport was falling behind massively when it came to digital output. It wasn’t for lack of will on the

Arsenal’s social media on point as they manage to make something out of nothing

Arsenal announced the signing of the Bosnian defender Sead Kolasinac in a deal we all knew was coming: the former Schalke 04 player was out of contract and set to

Adidas partner with Chinese government to teach children football skills

Adidas have partnered with China’s Ministry of Education and TV channel China Education Television to teach footballing skills to Chinese children. 365 three-minute videos will be produced and aimed at