Tag "YouTube"

The Theatre of Streams: How YouTube became football’s digital home

Manchester United’s arrival on YouTube cements the platform’s position as the home of football on digital media.

Alvaro Arbeloa teams up with Mambo FC to put YouTube team through its paces

The rise of YouTube football teams has seen Spain become the latest country to adopt the craze as it spreads through Europe.

Man United use heavyweight Chelsea clash to promote YouTube partnership

Manchester United have launched a YouTube channel, and their push during the Chelsea game shows the power that both brands have.

Man United launch YouTube channel and gain hundreds of subscribers per minute

Man United’s phenomenal success on YouTube proves that when you’re big, you don’t have to be agile.

Tech companies race for NFL streaming rights as OTT complements linear TV

NFL’s search for a tech company to broadcast Thursday night rights shows the power of live sport to the internet age.

True Geordie, WillNE and Stephen Tries partner with Ball Street to launch XO

Football social media marketing specialists Ball Street have teamed up with some of the UK’s leading YouTube talent to launch a new sports channel, XO. The True Geordie (710k subscribers),

Latest YouTube figures show how sports content is turning into lifestyle content

As fans watch non-live sports content as entertainment and separate ‘sport’ from ‘fitness’, is sports content becoming lifestyle content?

The important lessons sport can learn from its YouTuber imitators

KSI and Joe Weller’s boxing match underlines the potential for worldwide live events and the importance of personality.

Los Angeles Football Club (LAFC) announce multi-year partnership with YouTube TV

The Los Angeles Football Club (LAFC) today announced a multi-year partnership with YouTube TV

How Basketball’s Champions League is fuelling its impressive online growth

The Basketball Champions League has become one of the fastest growing sport properties in 2017 and the number one European club competition on Facebook in only one year.